Head of Marketing

The Head of Marketing will own the growth strategy across both the media brand and the consumer app - building and scaling the marketing systems, funnels, and audience strategies that turn a highly engaged following into a thriving consumer business. Our client is a fast-growing, values-driven media company behind one of the most trusted and widely followed podcasts in its space, with a loyal audience in the millions.

Our client is a fast-growing, values-driven media company behind one of the most trusted and widely followed podcasts in its space, with a loyal audience in the millions. They are now launching a consumer app designed to support and connect women through motherhood and life's most meaningful moments. The company is founder-led, financially backed, and built around a clear mission to strengthen families and culture. The Head of Marketing will own the growth strategy across both the media brand and the consumer app - building and scaling the marketing systems, funnels, and audience strategies that turn a highly engaged following into a thriving consumer business.

Responsibilities

Brand & Audience Growth

Own and evolve the brand voice, positioning, and visual identity across all channels

Grow and deepen the existing audience through content strategy, SEO, email, social, and partnerships

Partner closely with the Founder to translate her vision and voice into scalable marketing systems

Leverage the podcast and existing platform as a primary distribution engine for the consumer app

Build and manage a content and creative pipeline that maintains quality and consistency at scale

App Go-to-Market & User Acquisition

Develop and execute the go-to-market strategy for the consumer app from pre-launch through sustained growth

Build performance marketing and paid acquisition capabilities across Meta, TikTok, Google, and relevant channels

Own full-funnel conversion: awareness, acquisition, onboarding, retention, and referral

Work directly with users and user research to sharpen messaging, positioning, and product-market fit signals

Define and track the metrics that matter: CAC, LTV, retention, and engagement and iterate relentlessly

Monetization & Revenue Marketing

Design and optimize sales funnels for digital products, subscriptions, and consumer offerings

Build email and lifecycle marketing programs that drive conversion and long-term customer value

Identify and develop partnership, affiliate, and co-marketing opportunities aligned with the brand

Experience

5+ years in a marketing leadership role, with direct ownership of growth, brand, or GTM strategy

Proven track record driving user acquisition and retention for a consumer app or digital product

Startup or early-stage experience; comfortable building from scratch without a large team or established playbook

Deep fluency in performance marketing, full-funnel strategy, and digital channel management

Experience marketing to women, families, or values-driven audiences is a strong plus

Strong content and brand instincts you understand what resonates with a loyal, faith-oriented audience

Motivated by purpose genuinely energized to build work that strengthens families and culture