Head of Marketing & Growth
About the Company
World's largest direct-to-consumer genomics platform for accessible, actionable personalized health.
Industry
Biotechnology
Type
Privately Held, VC-backed
About the Role
The Company is seeking a Head of Marketing to join their team. This pivotal role is focused on driving scalable customer acquisition, strong retention, and high-velocity revenue growth. The successful candidate will be responsible for the end-to-end growth strategy, including paid acquisition, lifecycle marketing, product marketing, and brand positioning. They must have a proven track record of scaling consumer or subscription businesses at a rapid pace while effectively managing key metrics such as CAC, LTV, and contribution margin. The Head of Marketing will also be tasked with building and leading a multidisciplinary team, championing a data-driven culture, and ensuring the brand is positioned as a trusted leader in the industry.Applicants for the Head of Marketing position at the company should have a minimum of 10 years' experience in growth or marketing leadership, with a preference for those with a background in digital health, biotech, or other regulated or high-trust categories. The role requires a candidate with a strong background in lifecycle and subscription optimization, as well as experience in evolving brand positioning while scaling performance channels. Hands-on expertise in designing and running structured experiments, A/B testing, and a proven track record of building and leading cross-functional marketing teams are essential. The ideal candidate will be adept at implementing marketing systems and processes in a fast-growing startup environment and will be instrumental in advancing the brand toward category authority in personalized genomics.
Functions