Head of Marketing - Financial Services St. Louis, MO/Milwaukee/Chicago - Remote At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community. Position Overview The Head of Marketing will create and lead the marketing strategy for Colibri’s Financial Services Ecosystem and current brands OnCourse Learning, STC, XCEL, and Learn Mortgage. The Financial Services Ecosystem provides professional education (exam preparation, pre-licensure, continuing education and skills/role advancement for financial professionals, currently focused on securities, insurance, mortgage, banking and credit union markets. The collective brands within Financial Services each have a reputation for best-in-class learning experiences and serve a range of professionals from individual students to the largest securities, mortgage, insurance and banking institutions in the US. This role will be accountable for and lead omni-channel marketing to profitably attract customers (acquisition/retention) and increase customer lifecycle value. The ideal candidate is a hands-on marketer with a track record of driving profitable growth in direct-to-consumer and business-to-business markets through online and offline channels, including SEM, email, direct mail, content marketing, social media, events, and news media. While the role demands the sensibility of a brand marketer, a deep skill set in marketing metrics and customer data analytics are a must to be successful in this role. In addition, e-commerce and B2B experience expertise will set the candidate apart. The ability to build a team and lead data-driven strategic transformation of the business is critical. The Head of Marketing will also be responsible for leading a strategy of brand consolidation and rationalization across the portfolio to increase awareness and improve brand equity. The Head of Marketing will also have direct accountability for adapting the Colibri brand story, mission, and vision to drive growth of financial education solutions. Experience in marketing service products, education products, membership and loyalty programs is required. Reporting to the President of the Financial Services Ecosystem, this marketing leader will play a key role across the organization. Position Requirements & Major Responsibilities
Qualifications
About Colibri Group Colibri Group is building the future of professional education. Headquartered in St. Louis, Missouri, Colibri Group is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Students and professionals start and advance their careers through the company’s online and in-person learning solutions for licensing, continuing education, test preparation and professional development. Today, we proudly serve over one million customers each year and employ more than 900 mission-aligned professionals. Our family of brands are the leading online professional education platforms in their respective end-markets. We provide a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, accounting, among other professions. Visit www.colibrigroup.com for more information. Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law. |