Strategy, CRM Architecture, Paid Growth, Web Conversion & Local Unit ROI
The Opportunity
Taste Buds Kitchen is a family-friendly franchise brand in hyper-growth, scaling from 25 to nearly 40 locations. As our business expands, we need a Head of Marketing to build, lead, and execute our strategic marketing engine.
Reporting directly to executive leadership, you will serve as the strategic mastermind connecting marketing spend to system-wide profitability. You will own unit-level revenue growth, national brand strategy, CRM customer journey architecture, paid digital acquisition (agency management), website conversion rate optimization (CRO), and local store marketing ROI—leading an internal team (a full-time Creative & Brand Marketing Manager) alongside specialized agency partners.
Key Responsibilities
- Strategic Growth & P&L Alignment: Build and execute the annual multi-channel marketing plan across all locations. Set benchmarks (CAC, LTV, ROAS) and align marketing directly with unit-level P&L success.
- CRM Journey Architecture: Architect automated customer lifecycle journeys for local kitchen bookings, birthday parties, and summer camps. Design email/SMS nurture flows, reactivation triggers, and retention campaigns.
- Paid Media & Agency Management: Own performance marketing across Paid Social (Meta/TikTok) and Search (Google). Manage agency partners, allocate budgets, set ROAS targets, and ensure high-converting creative hooks.
- Website CRO & Funnel Optimization: Lead national website strategy to maximize conversion rates across 40+ location pages. Direct SEO/web development partners in A/B testing and booking flow optimization.
- Local Store Marketing (LSM) & Data-Backed Beta Playbooks: Translate high-level strategy into data-driven playbooks for kitchen owners. Partner with franchisees to pilot and beta-test new marketing initiatives within controlled frameworks before rolling out network-wide.
- Team & Pod Leadership: Lead and mentor our Creative & Brand Marketing Manager (who owns video production, social content, influencer networks, and local toolkits) and agency partners to ensure all creative output fuels core revenue goals.
- Attribution & Dashboards: Build executive dashboards tracking Sales by Source, CPA, LTV, CRM retention rates, and overall ROI for leadership and franchisees.
How We Measure Success
- System Revenue & Unit Growth: YoY growth in class, party, and camp bookings across all locations.
- CRM & Lifecycle Engagement: Lift in database reactivation, email/SMS conversion, and repeat booking frequency (LTV).
- Marketing ROI & Performance: Measurable return on ad spend (ROAS) across paid search and paid social channels.
- Website & Conversion Rate Optimization (CRO): Measurable lift in online booking conversion rates across location landing pages.
Who You Are & Qualifications
- Experience: 6–10+ years of progressive marketing leadership in a multi-unit, franchise, or multi-location system (fitness, fast-casual, family enrichment, or retail preferred).
- Strategic Architect: You connect brand awareness directly to unit economics, attribution, and customer LTV.
- CRM & Funnel Master: Deep experience in lifecycle email/SMS journeys, automated CRM pipelines (GoHighLevel, HubSpot, ActiveCampaign), and high-converting landing pages.
- Data-Driven & Experimental: You test, measure, and iterate, using hard data to gain franchisee buy-in for new initiatives.
- Performance Media Savvy: Expert at directing paid search/social strategy and managing agencies to strict ROAS targets.
Benefits & Perks
- Salary: $95,000 – $115,000 + Performance Bonus
- Schedule: Hybrid (2–3 days/week in Chester, MD HQ; other days remote)
- Health & Wealth: Comprehensive Health Insurance & 401(k) with company match
- Balance: Unlimited PTO, family-first culture, and free cooking classes!
- Impact: Direct leadership role scaling a national brand while empowering local franchise business owners across the country.
About Us
Taste Buds Kitchen has taken the country by storm with a refreshingly simple concept. We provide culinary entertainment to kids, families and adults in a fun, beautiful and state-of-the art Kitchen Studio. Kids ages 2 to teen love our hands-on cooking classes, camps, birthday parties and field trips. Adults love our byob date night cooking classes, birthday parties, bachelorettes, showers and corporate events. Our innovative programs are as entertaining as they are educational. We always strive to engage and delight our guests.
Job Opportunities
We have incredible career opportunities in each of our growing Kitchen Studios nationwide, as well as our corporate office. Get involved in an exciting and growing company. We are always looking for dynamic talent to join our fun-loving and hard-working team! Perfect for culinary professionals, passionate foodies, teachers, managers, administrators, marketers and college and high school students alike.