Head of Marketing

You will own unit-level revenue growth, national brand strategy, CRM customer journey architecture, paid digital acquisition (agency management), website conversion rate optimization (CRO), and local store marketing ROI—leading an internal team (a full-time Creative & Brand Marketing Manager) alongside specialized agency partners. Team & Pod Leadership: Lead and mentor our Creative & Brand Marketing Manager (who owns video production, social content, influencer networks, and local toolkits) and agency partners to ensure all creative output fuels core revenue goals.

Benefits:

• Health insurance
• Paid time off
• Training & development
• Vision insurance
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts

Strategy, CRM Architecture, Paid Growth, Web Conversion & Local Unit ROI

The Opportunity
Taste Buds Kitchen is a family-friendly franchise brand in hyper-growth, scaling from 25 to nearly 40 locations. As our business expands, we need a Head of Marketing to build, lead, and execute our strategic marketing engine.


Reporting directly to executive leadership, you will serve as the strategic mastermind connecting marketing spend to system-wide profitability. You will own unit-level revenue growth, national brand strategy, CRM customer journey architecture, paid digital acquisition (agency management), website conversion rate optimization (CRO), and local store marketing ROI—leading an internal team (a full-time Creative & Brand Marketing Manager) alongside specialized agency partners.


Key Responsibilities

• Strategic Growth & P&L Alignment: Build and execute the annual multi-channel marketing plan across all locations. Set benchmarks (CAC, LTV, ROAS) and align marketing directly with unit-level P&L success.
• CRM Journey Architecture: Architect automated customer lifecycle journeys for local kitchen bookings, birthday parties, and summer camps. Design email/SMS nurture flows, reactivation triggers, and retention campaigns.
• Paid Media & Agency Management: Own performance marketing across Paid Social (Meta/TikTok) and Search (Google). Manage agency partners, allocate budgets, set ROAS targets, and ensure high-converting creative hooks.
• Website CRO & Funnel Optimization: Lead national website strategy to maximize conversion rates across 40+ location pages. Direct SEO/web development partners in A/B testing and booking flow optimization.
• Local Store Marketing (LSM) & Data-Backed Beta Playbooks: Translate high-level strategy into data-driven playbooks for kitchen owners. Partner with franchisees to pilot and beta-test new marketing initiatives within controlled frameworks before rolling out network-wide.
• Team & Pod Leadership: Lead and mentor our Creative & Brand Marketing Manager (who owns video production, social content, influencer networks, and local toolkits) and agency partners to ensure all creative output fuels core revenue goals.
• Attribution & Dashboards: Build executive dashboards tracking Sales by Source, CPA, LTV, CRM retention rates, and overall ROI for leadership and franchisees.

How We Measure Success

• System Revenue & Unit Growth: YoY growth in class, party, and camp bookings across all locations.
• CRM & Lifecycle Engagement: Lift in database reactivation, email/SMS conversion, and repeat booking frequency (LTV).
• Marketing ROI & Performance: Measurable return on ad spend (ROAS) across paid search and paid social channels. 
• Website & Conversion Rate Optimization (CRO): Measurable lift in online booking conversion rates across location landing pages.

Who You Are & Qualifications

• Experience: 6–10+ years of progressive marketing leadership in a multi-unit, franchise, or multi-location system (fitness, fast-casual, family enrichment, or retail preferred).
• Strategic Architect: You connect brand awareness directly to unit economics, attribution, and customer LTV.
• CRM & Funnel Master: Deep experience in lifecycle email/SMS journeys, automated CRM pipelines (GoHighLevel, HubSpot, ActiveCampaign), and high-converting landing pages.
• Data-Driven & Experimental: You test, measure, and iterate, using hard data to gain franchisee buy-in for new initiatives.
• Performance Media Savvy: Expert at directing paid search/social strategy and managing agencies to strict ROAS targets.

Benefits & Perks

• Salary: $95,000 – $115,000 + Performance Bonus
• Schedule: Hybrid (2–3 days/week in Chester, MD HQ; other days remote)
• Health & Wealth: Comprehensive Health Insurance & 401(k) with company match
• Balance: Unlimited PTO, family-first culture, and free cooking classes!
• Impact: Direct leadership role scaling a national brand while empowering local franchise business owners across the country.