We are looking for an experienced Head of Demand Generation to join our Marketing department on a fixed-term basis (approx. 6 months), covering a maternity leave. This is a hands-on, high-ownership role: you'll lead our user acquisition function as part of a lean two-person team, manage a monthly paid UA budget of over $250K across all channels, and take direct ownership of our external agency and vendor relationships - including evolving how we structure and execute paid media - to ensure every dollar drives pipeline. You'll be expected to drive incremental growth against a flat budget, so a sharp experimentation mindset and the ability to operate at every altitude, from strategy to hands-on execution, are essential.
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What will you do:
- Hire, train, and manage a team of media experts
- Manage a budget of over $250K/month in paid advertising across Google Ads, Meta, YouTube, LinkedIn, and other relevant platforms
- Define audiences and build dedicated campaigns across all platforms
- Own and optimize email marketing campaigns and nurture programs that contribute to pipeline generation
- Lead ongoing experimentation across the funnel - CRO, A/B testing, landing page optimization, and testing new growth hypotheses
- Own SEO strategy and execution, no task too big or small, including emerging AEO practices, to grow organic visibility and drive pipeline growth across traditional and AI-driven search.
- Own webinar strategy and execution end to end: initiation, planning, management, promotion, and performance analysis
- Work closely with Product Marketing and Creative teams to create top-notch campaigns
- Work closely with Sales and Revenue Operations to align campaigns with pipeline goals, improve lead management, and identify opportunities across the funnel
- Implement measurement and attribution tools to test the effectiveness of our different channels
- Measure and report on performance across all digital marketing campaigns, assessing against ROI and KPI goals
- Lead and support high-impact growth initiatives as new opportunities and business priorities emerge
- Take an active role in shaping our growth marketing strategy
- Evaluate and evolve external media agency/vendor relationships, holding partners accountable and driving structural improvements
Requirements:
- 7+ years of experience in performance/growth marketing, with a proven track record managing large-scale paid UA budgets ($250K+/month) across Google Ads, Meta, LinkedIn, YouTube, and other paid channels
- 2+ years of experience hiring, managing, and developing a team of PPC/media buying professionals
- Deep hands-on expertise in campaign strategy, audience targeting, and creative testing across multiple platforms and funnel stages
- Strong analytical skills, with experience implementing and working within attribution and measurement frameworks to tie spend directly to ROI and pipeline/revenue impact
- Experience partnering cross-functionally with Product Marketing, Creative, Sales, Rev-ops and broader Marketing teams to execute integrated campaigns
- A data-driven, hands-on approach - comfortable both setting strategy and staying close to day-to-day execution and optimization
- Experience managing and holding agencies/vendors accountable, including leading transitions or restructures
- Proven ability to drive incremental growth in a flat/constrained budget environment through testing and optimization rather than spend
- A resourceful, "no job too big or small" mentality - equally comfortable setting strategy and getting hands-on with execution, reporting, and troubleshooting.
Hybrid schedule with our Flatiron NYC-based team: The salary band for this position ranges from $145,000-$190,000 and will be based on your experience and skill set.