Scranton Motors is seeking an experienced, driven, and results-oriented General Sales Manager (GSM) to lead our sales operations in Vernon, Connecticut.
As a proud 75-year family-owned and operated dealership, we have built our reputation on exceptional customer service, employee development, and long-term success. We are looking for a proven automotive sales leader who thrives in a fast-paced environment, values accountability, and is passionate about building high-performing teams.
This is an exceptional opportunity for an accomplished General Sales Manager, Sales Director, Head of Sales, Cadillac Sales Leader, or Automotive Executive seeking a long-term leadership role with a respected dealership group that rewards performance and promotes a positive, team-oriented culture.
The ideal candidate will have a proven track record leading successful automotive sales teams, with General Motors dealership experience strongly preferred.
The General Sales Manager will oversee all front-end dealership operations, including New Vehicle Sales, Used Vehicle Sales, and Finance & Insurance (F&I), while leading a team of approximately 8-10 Sales Consultants and 1 Finance Manager.
This leader will be responsible for driving sales performance, profitability, customer satisfaction, team development, inventory management, and overall dealership growth.
We are seeking a hands-on leader who is process-driven, highly accountable, and committed to developing people while delivering exceptional results.
Lead all front-end dealership operations including New, Used, and F&I
Recruit, hire, train, coach, and retain top-performing sales professionals
Develop and execute strategies to increase sales volume, gross profit, and market share
Drive dealership performance through daily accountability and KPI management
Lead, mentor, and develop a team of 8-10 Sales Consultants and 1 Finance Manager
Conduct sales meetings, performance reviews, and ongoing training initiatives
Review and approve all deals, trade appraisals, and sales incentives
Manage inventory acquisition, pricing strategy, aging inventory, and merchandising standards
Monitor CRM activity and ensure proper customer follow-up processes are executed consistently
Partner with executive leadership to forecast sales performance and develop growth strategies
Ensure high CSI scores and exceptional customer experiences
Address and resolve customer concerns professionally and efficiently
Analyze local market trends, inventory needs, and sales opportunities
Maintain compliance with all dealership, manufacturer, and regulatory requirements
Foster a positive, high-performance culture built on teamwork, integrity, and accountability
Minimum 5 years of Automotive Sales Management experience
Proven success leading high-performing automotive sales teams
Experience hiring, training, coaching, and developing sales personnel
Strong understanding of dealership operations, forecasting, reporting, and profitability management
Excellent leadership, communication, and interpersonal skills
Strong organizational, analytical, and problem-solving abilities
Professional appearance and leadership presence
Valid driver's license and clean driving record
General Motors dealership experience strongly preferred
Experience with Chevrolet, Cadillac, GMC, Buick, or other GM franchise operations
Experience utilizing GM GlobalConnect
Strong understanding of GM sales processes, incentive programs, inventory management, and CSI expectations
Experience with:
Reynolds & Reynolds DMS
VinSolutions CRM
vAuto Inventory Management
Cadillac or luxury franchise leadership experience highly desirable
Candidates from other successful franchise dealerships with exceptional performance records will also be considered
We believe exceptional leaders deserve exceptional rewards.
Realistic earning potential of $250,000 - $300,000+ annually
Performance-based bonus opportunities
Profit-sharing opportunities
Company vehicle provided
Gas card
401(k) retirement plan
Medical, Dental, and Vision Insurance
50% Company-Paid Medical Benefits
Company-Paid Life Insurance
Company-Paid Short-Term Disability Insurance
Paid Time Off
Employee discounts
Full-Time
Monday through Saturday
One scheduled day off during the week
At Scranton Motors, we believe our employees are our greatest asset.
For 75 years, we have built our business on integrity, accountability, exceptional customer service, and a commitment to continuous improvement. We invest heavily in our people, promote from within whenever possible, and reward those who consistently perform at a high level.
We are not looking for a "know-it-all."
We are looking for a leader who is humble enough to learn, confident enough to lead, and driven enough to elevate everyone around them. Someone who embraces accountability, champions ethical business practices, and genuinely cares about the success of their team.
If you're an accomplished General Sales Manager or automotive sales leader looking for a long-term opportunity with a respected family-owned organization, we'd love to speak with you.
Final candidates will be subject to a background check. The interview process consists of one to two in-person interviews, with an anticipated hiring decision by the end of the month.