BettingJobs is working with a fast-growing US facing sweepstakes and social casino brand looking to hire a Head of Acquisition. This role can be remote based and relevant sweepstakes/social casino and US market exposure is required.
The Opportunity:
The Head of Acquisition will own all new player growth for the brand. Reporting directly to the General Manager, this role is responsible for acquisition strategy, media investment, affiliate partnerships, SEO, channel diversification, and performance measurement.
This leader will build and scale a sustainable acquisition engine that balances growth, profitability, and player quality while helping establish the brand as a leading gaming brand in North America.
Success requires strong commercial acumen, deep performance marketing expertise, and a passion for identifying new growth opportunities.
Key Responsibilities:
Acquisition Strategy & Performance
- Own acquisition strategy, budget allocation, and growth targets across all acquisition channels.
- Scale player acquisition while maintaining efficiency, profitability, and player quality.
- Develop testing frameworks and growth plans that support long-term business objectives.
- Continuously identify opportunities to improve acquisition performance and efficiency.
Affiliate & Partnership Growth
- Build and manage strategic relationships with affiliates, publishers, and acquisition partners.
- Expand affiliate contribution while maintaining strong player quality and commercial performance.
- Evaluate and negotiate partnership opportunities that support business growth.
- Monitor partner performance, traffic quality, and long-term player value.
Channel Expansion & SEO
- Diversify acquisition across paid media, partnerships, SEO, and emerging channels.
- Develop scalable acquisition programs that reduce reliance on any single channel.
- Partner with Product, Analytics, and Creative teams to improve conversion and acquisition performance.
- Establish SEO as a meaningful contributor to long-term growth.
Measurement & Optimization
- Partner with Analytics to evaluate acquisition quality, ROAS, retention, and player value.
- Improve forecasting, attribution, and investment decision-making.
- Use data to optimize spend allocation and channel performance.
- Ensure acquisition decisions are driven by long-term player value rather than short-term volume.
Leadership
- Build and lead a high-performing acquisition organization.
- Manage agencies, partners, and future acquisition team members.
- Establish scalable processes, reporting, and operating rhythms.
- Serve as a key member of the leadership team and strategic partner to the General Manager.
Success in the First 12 Months
- Scale acquisition while maintaining strong efficiency and player quality.
- Expand affiliate contribution and strategic partnership growth.
- Diversify acquisition across multiple sustainable channels.
- Improve acquisition forecasting, measurement, and decision-making.
- Establish a repeatable growth engine capable of supporting future scale.
- Become a key member of the leadership team and trusted advisor to the General Manager.
Qualifications:
Required
- 7+ years of experience in acquisition, performance marketing, growth, or digital marketing leadership roles.
- Experience managing meaningful acquisition budgets and performance targets.
- Strong understanding of affiliate marketing and partnership-based growth.
- Demonstrated success scaling customer acquisition programs.
- Strong analytical and commercial decision-making skills.
- Experience managing agencies, vendors, and strategic partners.
- Excellent communication and leadership skills.
Preferred
- Experience within Sweepstakes Casino, Online Casino, iGaming, Sports Betting, or Social Casino.
- Experience scaling affiliate programs and diversified acquisition portfolios.
- Experience with paid social, programmatic, SEO, partnerships, and emerging growth channels.
- Experience working in high-growth or venture-backed businesses.
- Familiarity with attribution, measurement, and marketing analytics platforms.
Candidate Profile:
- You are a builder, operator, and growth leader.
- You thrive in environments where speed, accountability, and experimentation matter.
- You enjoy solving complex growth challenges, developing strong partnerships, and turning data into action.
- Most importantly, you understand that the goal is not simply to acquire more players.
The goal is to acquire high-quality players who create long-term value for the business, and you build acquisition strategies accordingly.