GTM Strategy and Marketing Integration Leader, Marketing Consultant VI

This role will work pacific time zone only. Posted salary range is for Northern CA only. Lower salary ranges in other locations will apply.

Overview and Expected Outcomes: The Marketing Consultant VI, Go-to-Market Strategy & Marketing Integration is a senior individual contributor who leads end-to-end marketing strategy and launch readiness for priority growth initiatives, including mergers and acquisitions, market and service launches, and ancillary products such as dental and vision. Translating business ambitions into clear audience, insight, value proposition, positioning, messaging, channel, content, campaign, measurement, and optimization strategies, the role unites enterprise and regional teams around a coordinated path to market. In a highly matrixed environment, this position influences sales, product, business development, communications, analytics, creative, legal/compliance, agency, and other partners to align stakeholders, decisions, assets, approvals, dependencies, and execution plans before, during, and after launch-ensuring work is strategically grounded, locally relevant, operationally ready, and tied to acquisition, retention, revenue growth, product adoption, and brand trust.

Expected Outcomes:

Expected outcomes include clear, aligned marketing strategies for mergers and acquisitions, market and service launches, and ancillary product priorities; improved go-to-market readiness across business, regional, sales, product, agency, compliance, analytics, creative, and communications partners; and appropriately scoped marketing opportunities and positioning strategies that inform market entry. The role will also drive consistent messaging, brand expression, and stakeholder alignment across enterprise and regional execution; connect marketing plans to measurable acquisition, retention, revenue growth, product adoption, and brand trust outcomes; and reinforce the new enterprise marketing operating model through disciplined planning, collaboration, and execution support.

Job Summary:

This senior individual contributor is primarily responsible for leading the development and execution of integrated marketing communications programs and strategies, leading and conducting complex market data collection and synthesis, and providing direction and subject matter expertise to creative team. This position leads and drives complex marketing projects, leads and drives the design and implementation of complex marketing strategies, and leads and drives the development and implementation of complex strategic go-to-market plans.

Essential Responsibilities:

• Practices self-leadership and promotes learning in others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; communicating information and providing advice to drive projects forward; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership; influencing, mentoring, and coaching team members; fostering open dialogue amongst team members; evaluating and responding to the strengths and weaknesses of self and unit members; and adapting to and learning from change, difficulties, and feedback.
• Drives the execution of multiple work streams by identifying customer and operational needs; developing and updating new procedures and policies; gaining cross-functional support for objectives and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; solving highly complex issues; and influencing the completion of project tasks by others.
• Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Leads and drives the development and implementation of complex strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
• Leads the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Leads and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in vendor selection; defining scope of vendor contracts; managing vendor relationships; presenting project updates; and managing project financials and deliverables.
• Provides direction and subject matter expertise to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.