You will: Serve as an omnichannel lead: develop go-to-market plans for each stage of product launch based on launch requirements - including but not limited to market research, competitive analysis, channel strategy, pricing strategy, brand marketing, and sales policy design and adjustment - and drive plan execution throughout the product lifecycle. Coordinate resources: steer the direction of large-scale market projects, orchestrate product, marketing, supply chain, and omnichannel sales operations teams, drive cross-functional resource integration, and align pricing mechanisms and product strategy consensus.