GTM Associate Manager

Accenture Plc

  • Hartford, CT
  • 2 days ago

    Highlights

    Within marketing, we translate marketing intelligence and client insight into demand generation (B2B) and Account-Based Marketing (ABM), designing marketing programs that fuel pipeline, drive engagement, and deliver measurable business impact. Shape the LearnVantage Americas brand narrative and strategic POV, synthesizing market intelligence and client insight into messaging, content, and campaigns that resonate with target audiences across high-ROI channels.

    Numbers & Facts

    LocationHartford, CT

    Description

    WE ARE

    The Accenture LearnVantage Strategy & Operations (S&O) team serves as the growth engine of the Americas business. We set and drive the strategic priorities of the business, enabling growth through data-driven, insight-led marketing, enablement, and innovation programs. Within marketing, we translate marketing intelligence and client insight into demand generation (B2B) and Account-Based Marketing (ABM), designing marketing programs that fuel pipeline, drive engagement, and deliver measurable business impact. We operate at the intersection of strategy, creativity, and execution-and we are looking for talented marketing professionals to help us scale our reach, amplify the LearnVantage brand, and accelerate growth across the ecosystem.

    YOU ARE

    A strategic and results-driven Marketing Associate Manager with deep expertise in B2B demand generation and Account-Based Marketing (ABM). As a member of the S&O team supporting GTM, you conceptualize and strategize integrated marketing programs while managing team members to guide them through end-to-end project executions. You combine analytical rigor with creative vision - translating business objectives into compelling campaigns that resonate with target audiences, build pipeline, and drive revenue. You thrive in fast-paced environments, navigating ambiguity with confidence and delivering high-quality work with speed and precision while collaborating cross-functionally across sales, strategy, and creative teams.

    THE WORK

    • Execute marketing activities and programs aligned to overall marketing strategy, supporting both GTM and S&O objectives with a focus on B2B demand generation and Account-Based Marketing (ABM).
    • Shape the LearnVantage Americas brand narrative and strategic POV, synthesizing market intelligence and client insight into messaging, content, and campaigns that resonate with target audiences across high-ROI channels.
    • Translate the brand narrative into demand generation programs that drive measurable engagement and pipeline.
    • Strategize and conceptualize integrated multi-channel campaigns across paid, owned, and earned channels; manage team members through end-to-end project executions, from brief through delivery.
    • Assess and monitor program performance against objectives, metrics, and budgets; analyze results and translate insights into actionable optimization recommendations.
    • Report and communicate program performances to executive leadership, with an emphasis on ROI.

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