Growth & Subscriptions Manager

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

Your New Role...

We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
 

The Growth & Subscriptions Manager will help shape some of CNN's most important growth and marketing decisions. Sitting at the intersection of growth, marketing strategy, analytics, content, and commercial strategy, this person will bring rigorous quantitative thinking and structured problem solving to questions around marketing efficiency and investment, content engagement, pricing and promotions, and subscriber economics.
 

This role will serve as a key strategic and analytical partner to senior Marketing leadership, developing models, frameworks, and recommendations across paid and owned-and-operated channels while working closely with Data, Research, Content Strategy, Growth Marketing, Brand Marketing, Finance, and Product.

The ideal candidate combines analytical rigor and structured problem solving with strong cross-functional skills. They are equally comfortable building a CAC/LTV or pricing model, synthesizing research and experimentation results, and translating analysis into clear recommendations for senior leaders.

Your Role Accountabilities...

• Develop pricing, offer, and promotional strategies across domestic and international markets, using pricing research, elasticity analysis, competitive assessments, and scenario modeling to evaluate price changes, discounts, packaging, and other commercial levers.
• Evaluate marketing efficiency and investment opportunities across paid and owned-and-operated channels, serving as a strategic advisor to the Head of Marketing and broader Marketing leadership on where incremental spend can generate the greatest impact.
• Build quantitative models to support strategic decisions, including CAC/LTV analyses, subscriber and revenue scenarios, investment cases, and pricing elasticity models that connect marketing activity to long-term subscriber economics.
• Partner with Data and Research on marketing measurement and incrementality, translating marketing mix modeling, experimentation, attribution, and consumer research into actionable recommendations and helping prioritize the marketing experimentation roadmap.
• Connect content and marketing performance, partnering with Content Strategy to understand how investment around specific content, franchises, talent, and programming contributes to subscriber acquisition, engagement, retention, and customer value.
• Own marketing performance reporting and strategic analysis, providing leadership with a clear view of performance, efficiency, trends, and opportunities and leading campaign and initiative post-mortems.
• Improve marketing operations and ways of working, identifying opportunities to streamline planning, reporting, decision-making, and execution while building scalable processes and operating rhythms across pricing, promotions, measurement, and other cross-functional marketing initiatives.

Qualifications & Experience...

• 3+ years of experience in strategy consulting, corporate strategy, growth strategy, business operations, marketing strategy, or a similarly analytical role. Experience at a top-tier management consulting firm or comparable strategy environment is strongly preferred.
• Strong quantitative and financial modeling skills, including advanced Excel capabilities, with the ability to translate complex business questions into decision-useful analyses and recommendations. Familiarity with SQL and experience working with large datasets is a plus.
• Strong understanding of consumer and subscription economics, including CAC, LTV, conversion, retention, churn, payback periods, and unit economics, with experience analyzing marketing performance, customer acquisition, growth, pricing, or monetization.
• Familiarity with marketing measurement approaches including incrementality testing, marketing mix modeling, attribution, experimentation, and campaign measurement.
• Strong written and verbal communication skills, with the ability to synthesize quantitative analysis, research, and business context into clear, executive-ready recommendations.
• Ability to thrive in a fast-moving, ambiguous environment and work effectively across Marketing, Analytics, Research, Finance, Product, Content, and other cross-functional teams. Experience or interest in media, streaming, subscriptions, or consumer technology is preferred.

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Important Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing compensation, or a range thereof, for roles where legally required. Actual salaries will vary based on a variety of job-related factors, including but not limited to geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance. Base pay is just one component of our total compensation package. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.