Growth Marketing Manager, Expansion

POSITION SUMMARY

Netradyne is redefining fleet safety with Computer Vision and Edge Computing, and we're growing fast. We are seeking a Growth Marketing Manager, Expansion who gets things done. You sit at the intersection of pipeline acceleration, customer expansion, and digital experiences. Your job is to take opportunities that already exist - open deals, in-flight prospects, expansion-ready customers - and build the programs, moments, and experiences that get them across the line.

You're a builder and a natural collaborator. You move fast, measure in pipeline terms, and take pride in programs that change deal outcomes — not just generate activity. You'll work shoulder-to-shoulder with Sales, Customer Success, Event Marketing, Growth, and Product Marketing to execute programs that open doors and accelerate closing deals.

ESSENTIAL FUNCTIONS

• Own pipeline progression programs end-to-end — identify where deals stall by stage, build targeted campaigns and digital experiences that address real buyer objections, and create marketing air-cover that moves opportunities forward without requiring a Sales ask.
• Design and execute customer expansion and upsell programs in close partnership with CS and Sales — use product usage signals, health scores, tenure, and contract proximity to identify expansion-ready accounts and build the moments that open the conversation.
• Build and run targeted digital experiences — virtual roundtables, executive webinars, interactive product sessions — designed specifically for mid-to-late funnel prospects and expansion-ready customers.
• Partner closely with Event Marketing on expansion strategy for events to define audience tiers, determine which accounts get invited and why, and design the full event experience (including pre and post event) to deliver a specific pipeline outcome, not just attendance.
• In tight partnership with Product Marketing for differentiated messaging, build multi-product expansion plays that help customers understand the value of Netradyne products. 
• Execute outbound expansion plays in close collaboration with Sales and Customer Success — coordinate account targeting, messaging, sequencing, and follow-up to convert expansion signals into qualified upsell conversations.
• Partner with Event Marketing to extend field event impact through pre- and post-event campaigns — convert engagement into pipeline, not just attendance records.
• Sit in pipeline reviews and account planning sessions alongside Sales and Customer Success — you're a partner, not a request-taker. Know which accounts are stuck and why, and build the program that unsticks them.
• Run A/B tests across programs, digital experience formats, and messaging — document hypotheses, results, and learnings to build a repeatable experimentation framework.
• Track and report on pipeline velocity, expansion pipeline influenced, stage progression from digital experiences and events, and closed-won attribution — report in revenue terms, not activity metrics.
• Use AI tools natively in your workflow to accelerate personalization, program velocity, and reporting quality.

QUALIFICATIONS

• 3-5 years experience in growth marketing, field marketing, customer marketing, or a revenue-focused marketing role in a B2B SaaS or tech environment — experience in a high-growth, scaling company is a strong plus.
• Proven track record of building programs that influence pipeline velocity or expansion opportunities.
• Hands-on experience with HubSpot and Salesforce; familiarity with webinar and digital event platforms like Livestorm, Goldcast, ON24. 
• Deep comfort working alongside Sales and Customer Success teams — you understand their world, speak their language, and know how to make their jobs easier without adding noise.
• Experience designing and executing digital experiences, specifically mid-to-late funnel experiences. 
• Ability to pull your own pipeline and account data, segment by expansion signal or deal stage, and build a measurement framework.
• Exceptional project management skills — you run multiple programs simultaneously, rally cross-functional stakeholders, and drive execution without losing momentum.
• High bar for AI-native ways of working — you actively use AI tools to drive productivity, personalization, and quality across your programs.
• A bias toward scalable, repeatable systems rather than one-off campaigns — you build the playbook, not just the play.
• Clear, direct communicator who earns trust quickly with Sales and Customer Success and can present pipeline results to leadership with confidence.

PREFERRED EXPERIENCE

• Experience in high growth, scaling start up environments
• Familiarity with ABM platforms (Demandbase, 6sense) and how to use account-level intent signals to inform expansion targeting.
• Experience marketing a multi-product suite where expansion plays require cross-product positioning.

EDUCATION

• Bachelor's degree in Marketing, Business, Communications, or a related field highly desired.

LOCATION & WORK MODEL

This is a hybrid position based out of Netradyne's San Diego or San Francisco office.    Periodic travel will be required (estimated 15–25%) to spend time at on-site events and to represent Netradyne at industry events. 

Compensation Package_Perks of being a Netradyne employee: 

• Competitive Salary + eligibility for yearly bonus  
• Company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!