Growth Marketing Manager

Growth Marketing Manager

Ready to make a splash?!? StudentBridge is hiring a Growth Marketing Manager to build and run our marketing-led pipeline engine. Today, most of our pipeline is driven by sales and outbound efforts. What is missing is a scalable, marketing-driven pipeline source that adds leverage and consistency. This role is responsible for building that from the ground up.

This is a hands-on, individual contributor role. You will own marketing execution end to end, from campaign strategy to reporting, with direct visibility into leadership and a clear connection to revenue outcomes. You will work closely with Sales and Customer Success to drive qualified pipeline, improve conversion, and create repeatable growth programs.

What You'll Do:

• Demand Generation: Own and execute marketing-led pipeline generation through campaigns, nurture programs, webinars, and targeted outbound support.
• HubSpot Operations: Build and manage workflows, lifecycle stages, lead scoring, segmentation, and attribution to create full-funnel visibility.
• Content to Pipeline: Turn existing video and virtual tour content into high-performing demand generation programs that drive meetings and opportunities.
• Webinars & Events: Plan and execute webinars and virtual events aligned to higher-ed buying cycles, especially during peak budget planning seasons.
• LinkedIn Strategy: Use organic and paid LinkedIn campaigns to engage Directors of Admissions, VPs of Enrollment, and Deans.
• Sales Alignment: Partner closely with sales to hand off qualified leads, gather feedback, and improve conversion rates.
• Analytics & Reporting: Track what is driving meetings and pipeline. Report clearly on performance and optimize based on results.
• Trade Shows: Support and manage 3 to 5 industry events per year.

How Success Will Be Measured:

• Growth in marketing-sourced and influenced pipeline
• Increase in qualified meetings and opportunities generated
• Improved conversion rates across marketing and sales handoffs
• Clear visibility into campaign performance and ROI
• Contribution to overall revenue growth

Qualifications:

• 3 to 5+ years in B2B demand generation, growth marketing, or marketing operations
• Strong hands-on HubSpot experience including workflows, lifecycle stages, and lead scoring
• Proven ability to generate pipeline, not just engagement metrics
• Ability to work independently and build programs from scratch
• Comfortable writing copy, building campaigns, and analyzing performance

Nice To Have:

• Experience in higher education or other considered-purchase markets
• Background in video-led marketing or storytelling
• Webinar and event-driven pipeline experience
• LinkedIn campaign experience (organic and paid)
• HubSpot Marketing Hub Pro or higher

What We Offer:

• Competitive salary with performance incentives tied to pipeline and revenue impact
• Hybrid flexibility from our Atlanta office
• 15 days PTO in year one (increases with tenure) plus paid holidays
• Comprehensive health, dental, and vision coverage
• 401(k) with company match, life insurance, and disability coverage
• A high-ownership, fast-moving environment with direct impact on growth.

StudentBridge helps colleges and universities create more engaging, authentic, and effective digital experiences for prospective students. We believe the best experience wins.

Through video, interactive virtual tours, and data-driven insight, we help institutions connect with students throughout their decision journey. Our customers include private universities, professional schools, and public institutions across North America.

Note: The responsibilities of this position are not limited to those listed above and the employee may be asked to perform additional duties. This job description may be changed at the discretion of the employer. The employee will be notified if such changes occur.