Growth Marketing Lead

Banyan Software

  • Atlanta, GA
  • 9 days ago

    Highlights

    You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. A flat organization of doers where your experiments ship, working directly with design, engineering, and the support team that talks with our customers every day.

    Numbers & Facts

    LocationAtlanta, GA

    Description

    The Role

    We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps

    businesses organize schedules, resources and teams for efficient operations at any scale, and what happens after they sign up. You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team.

    The Opportunity

    5 million monthly active users and a product that spreads by being shared: every

    calendar invite is distribution, and the loops are proven and ready to scale

    Own the flywheel end to end: traffic, signup, activation, and self-serve conversion

    A flat organization of doers where your experiments ship, working directly with design,

    engineering, and the support team that talks with our customers every day

    Responsibilities

    Build and amplify the in-product viral loops and word-of-mouth engine with design and

    engineering

    Lead the AI onboarding build

    Own lifecycle email from signup through upgrade

    Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever

    people and AI assistants look for scheduling

    Drive information architecture and on-site conversion in partnership with design and

    content

    Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup

    present there

    Own the numbers: signups, activation rate, and self-serve free-to-paid conversion

    Requirements

    5+ years in growth or lifecycle marketing at a product-led SaaS company

    You have led in-product viral loops and self-serve conversion work, with results you can

    show

    Hands-on SEO depth plus a working grasp of how AI-driven search is changing

    discovery

    Fluent in the tools and the data: analytics, experimentation, email platforms, light

    HTML/CSS, and AI tools in daily use

    Experience partnering with design and engineering to ship growth work inside the

    product, not just around it

    Who You Are

    You build with AI every day because you want to, and you treat the funnel like a product

    you own

    You would rather run ten small experiments than one big campaign, and you measure

    everything you ship

    The expected base salary is: $135,000 USD excluding annual bonus. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.

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