Growth Marketing Director DTC Online Training Courses

BluZinc

New York, New York(remote)

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JOB DETAILS

SKILLS

Acquisition Strategy, Advertising Creative, Business Administration, Business-to-Business (B2B), Computer Hacking, Customer Acquisition, Direct Response Advertising, English Language, Facebook, Google Search Engine, Incentive Programs, Leadership, LifeTime Value (LTV), LinkedIn, Marketing, Online Courses, Online Marketing, Online Training, Pricing, Program Planning, Sales, Startup, Webinar, YouTube

LOCATION

New York, New York

POSTED

5 days ago

Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA -level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.
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This is a build -and -own role with uncapped upside, not capped commissions or vanity KPIs.
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The Opportunity
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We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12 -week D2C online MBA -level programme priced at $5,000+.
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The programme is sold globally in English, with customers in the US, Europe, and the Middle East.
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This is a zero -to -one revenue stream, backed by:
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• An Inc. 5000 recognised leadership and development company
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• Household -name B2B clients
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• A high -profile TED Talks partnership
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• Strong brand authority, IP, and warm audiences
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You will own customer acquisition end -to -end.
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Core Responsibilities
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• Design and execute the full -funnel customer acquisition strategy
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• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
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• Own direct -response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
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• Build and optimise email CRM flows for nurture, launch, cart -close, and ascension
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• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
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• Optimise CPL, CAC, and LTV with a commercial growth mindset
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• Work closely with founders, content, and partnerships teams, including the TED partnership
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You are a strong fit if you have:
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• Proven experience launching and scaling a D2C online course or cohort -based programme
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• A premium price point experience of $5,000 or higher
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• A 12 -week or MBA -level programme structure
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• Customers or students in the US, Europe, and the Middle East
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• Deep hands -on expertise in performance marketing and funnel optimisation
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• Strong experience with email CRM and lifecycle marketing
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• A commercial, growth -hacker mindset with strong analytical skills
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• Comfort operating in startup mode within an established, well -known company
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• Fluent English communication (programme delivered globally in English)
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Location & Working Style
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• Fully remote
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• Candidates must be based in the US, Europe, or Dubai / Middle East
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• Time -zone flexibility required for global launches
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Why This Role Is Different
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• You are not supporting marketing — you own revenue
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• Rare opportunity to build a premium global D2C education brand
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• Clear connection between strategy, execution, and financial upside
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• Significant growth potential as the programme scales internationally
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Compensation & Performance Model
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Base Salary:
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USD $150,000 – $200,000 (dependent on experience, location, and prior launches)
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Performance Incentives:
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This role participates directly in the upside created.
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• Revenue -based bonus tied to launch performance and cohort revenue
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• Incentives linked to CAC, LTV, and funnel efficiency
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• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run -rate)
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• Potential profit -share or long -term incentive plan as the programme scales
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Start Date: ASAP
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Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.
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Growth Marketing Director DTC Online Training Courses

BluZinc

New York, New York(remote)

About the Company

BluZinc

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