Group Director, Fusepoint

Channel and program strategy expertise; has built or overseen full-funnel marketing programs, not just supervised execution; media planning or buying experience strongly preferred, and at minimum knows which levers can and can't be pulled across DTC platforms and retail media networks . Deep marketing fluency across the client's buying journey: audience and customer definition, funnel dynamics, and the connection between marketing activity and revenue outcomes; understands where that connection breaks down and how to fix it structurally .

Group Director, FusepointA Day in the Life
The Group Director, fusepoint is the senior client relationship for fusepoint, our clients Strategy and Measurement team. You manage your portfolio the way a fund manager runs a book: you know which accounts compound, which are at risk, and where to spend your time. You are the executive a client calls first, and the leader an Account Director never wants to let down. The roles you play day to day are portfolio retention and growth owner, measurement and strategy authority, talent multiplier, and AI systems thinker.

fusepoint's clients are mostly complex and/or omnichannel brands whose marketing has outgrown their ability to measure it. They come to us to answer what is actually incremental, where the next dollar should go, and how multiple revenue streams (DTC, Amazon, and retail) work together. Many have previously worked with measurement solutions and looking for a consultative partner, not just a dashboard. You understand that a measurement result is never just about media, as audience, creative, messaging, price, distribution, and promotion all affect outcomes.

You lead the Account Directors who guide cross-functional teams of internal and external media buyers, data scientists, marketing leads, around a single strategy for each client. You ensure that we translate Marketing Mix Models (MMM) and incrementality results into decisions that hold up to a CFO who wants to see P&L impact and business unit leaders who want to protect their budgets.

With our client, retention is the floor, not the job. You are commercially driven first: you personally own executive relationships and expansion revenue for the top of your portfolio, and you hold your team to the same standard. You coach Account Directors and their teams to operate as AI-Native Growth Directors, faster and less buried in manual work than the role has ever required. You help determine which AI tools and workflows the fusepoint client team adopts. You help shape fusepoint's go-to-market position, partner with Sales on consulting and measurement offers, serve as a thought partner to your VP and Head of Strategy, and represent Power Digital in the market.
Key Responsibilities
Portfolio, Revenue and Retention

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  Own net revenue retention MRR for fusepoint; treat retention as the primary commercial lever of the role and own the team's monthly churn target
  
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  Personally own executive relationships across the portfolio by MRR, as a direct relationship and not a delegated one
  
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  Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account
  
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  Maintain an accurate, self-owned weekly retention forecast and keep the Salesforce pipeline current (stages, forecast, next steps)
  
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  Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly measurement plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps
  
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  Partner with Account Directors to build value-based, consultative business cases cementing our value as a trusted measurement partner agnostic of who runs the media strategy
  
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  Own resolution of every escalation in the direct portfolio, and make sure Account Directors build multi-threaded relationships across executive, finance, and business unit leaders so no single point of contact departure puts an account at risk
  

Measurement and Strategy Leadership

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  Working with the fusepoint leadership team, set the standard for measurement strategy across fusepoint client work, including MMM and incrementality testing make sure each client's program defines which KPIs to manage to, which questions to answer, and what decision we expect each result to inform
  
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  Make sure Account Directors connect each client's product, audience, and media plan to a measurement approach tied to business outcomes
  
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  Build strong relationships with external stakeholders (other agencies and in-house teams) to reduce friction and ensure alignment across measurement and marketing objectives.
  
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  Pressure-test client readouts so they drive business decisions rather than report recap[ing model results, and work to ensure sure results get activated whether media runs through Power Digital, the client's in-house team, or another agency
  
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  Present alternative measurement methodologies to skeptical CFO, finance, and C-suite stakeholders, and push back when the data supports it
  
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  Partner with Measurement leads, media planners, and media buyers to keep strategy and execution connected
  

New Business and Go-to-Market

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  Play a key leadership role in final-round pitches where support is needed, bringing measurement and strategic consulting credibility to new business
  
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  Partner with the fusepoint leadership and Sales teams to sharpen fusepoint's positioning, collateral, and win rate, and to scope consulting and measurement engagements
  
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  Make sure each Account Director leads one client case study per quarter that shows measurement and strategy impact
  
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  Represent fusepoint and our client in market through speaking, content, and client-facing points of view
  

Team Leadership and Talent

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  Directly manage Account Directors
  
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  Coach every direct report to operate as an AI-Native Growth Director, not a task manager: faster diagnosis, more client-facing time, less manual analysis and reporting
  
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  Evaluate the team weekly on Pulse sentiment, health scores, and expansion, not just activity; hold Pulse completion at 100% and make sure Account Directors work in Omega consistently and surface problems before clients do
  
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  Own hiring, staffing, capacity, and career pathing for the fusepoint client experience team; facilitate DAPs and career progression conversations
  
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  Practice radical candor and deliver timely, actionable feedback that accelerates careers
  
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  Identify and develop key talent for future Sr. Account Director and Group Director roles
  

AI, Systems and Product Quality

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  Vibe-code prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly
  
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  Help design AI workflows for the team and build the system, not just use the tools
  
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  Run Omega and Iris across the full portfolio and act on the patterns they surface
  
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  Collaborate with the fusepoint leadership team to decide which AI tools and workflows get adopted, and own the quality tradeoffs on where AI accelerates output and where it must never touch client-facing work unreviewed
  
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  Collaborate with the innovation team on enhancements that better serve fusepoint clients
  

Financial Ownership

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  Consulted on the fusepoint P&L and accountable for the profitability of the portfolio
  
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  Forecast the four pillars (Churn, Service Expansion, New Business, Efficiency) in partnership with the MD and VP
  
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  Use the P&L and strategic growth bets to build the business case for headcount and investment; drive efficiency through technology, AI, and process improvement
  
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  Become the internal knowledge hub other leaders turn to for measurement and strategic consulting expertise
  

Role Requirements

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  Department leadership and management experience required; has led Account Directors or senior marketers as direct reports
  
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  10+ years of leadership experience in a digital marketing agency, with client work at the AD level or above and substantial experience in measurement or marketing science
  
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  Experience managing a P&L for profitable growth
  
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  Bachelor's degree in Marketing, Data Science/Analytics, Business, or a related discipline
  
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  Measurement expertise: modern measurement frameworks (MMM, incrementality testing)
  
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  Deep marketing fluency across the client's buying journey: audience and customer definition, funnel dynamics, and the connection between marketing activity and revenue outcomes; understands where that connection breaks down and how to fix it structurally
  
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  Channel and program strategy expertise; has built or overseen full-funnel marketing programs, not just supervised execution; media planning or buying experience strongly preferred, and at minimum knows which levers can and can't be pulled across DTC platforms and retail media networks
  
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  Extensive knowledge of owned, earned, and paid channels (content, SEO, paid search, paid social, programmatic) and first-party data tools
  
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  Business planning fluency: P&L, contribution margin, CAC payback, LTV, and how growth levers shift by business type and maturity stage, with the ability to translate quantitative data into business insights and recommendations
  
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  Has presented to and pushed back on C-suite, board, and VP stakeholders when the data supported it, and can have a credible conversation with a skeptical executive about marketing's contribution
  
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  Ability to quickly build rapport with executive-level contacts and to act as both a marketing consultant and a business consultant for clients
  
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  Expertise in contract negotiation, client retention, and client growth
  
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  Proven track record delivering high NPS and retention metrics across a portfolio
  
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  Familiarity with core marketing platforms and tools: CRM, marketing automation, ad platforms, and analytics/reporting tools
  
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  Comfort leading cross-functional teams of data scientists, measurement leads, customer intelligence, and media planners
  
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  Power Circuit Certification (70% to pass, annual recertification); you won't run Power Circuit reviews, but you know the framework well enough to connect measurement findings to the six pillars
  
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  Entrepreneurial spirit; energized by building, not just operating, and contributes to product and go-to-market strategy, not just client management
  

 
Key Performance Indicators (KPIs)

Primary: Meet or exceed a 60% Expansion-to-Churn Ratio (ETCR) on a trailing 3-month average

Secondary expectations:

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  105% net revenue retention (trailing 6-month average)
  
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  100% MRR growth target achievement (set annually)
  
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  90%+ employee retention rate
  
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  Portfolio NPS at or above 8 (trailing 12 months)
  
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  1 client case study per quarter led by each Account Director, showcasing measurement and strategy impact
  
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  100% Pulse completion across the team
  
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  Power Circuit Certification and all required certifications held by the team (annual)
  

 
Most Important Things (MITs)

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  Client Portfolio Health and Growth
  
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  New Business, Client Growth and Retention Leadership
  
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  Division Business & Team Leadership
  
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  Measurement Strategy, Product Quality, AI & Systems Development