General Manager, TikTok Shop Operations
About the Role
SuperoOrdinary is seeking a VP, TikTok Shop Operations to lead and scale its social commerce business across brands, sales, marketing, and operations.
This is a high-impact senior leadership role for a commercially minded operator who understands how to build businesses through TikTok Shop and the broader social commerce ecosystem. You’ll own the operating performance of the business, lead a high-performing team, partner closely with brands and creators, and translate commercial opportunities into measurable revenue and profit.
We’re looking for someone who can move seamlessly between strategy and execution — someone who can look at a P&L in the morning, work through a brand growth plan with a client in the afternoon, and coach their team on execution the same day.
What You’ll Own
- P&L & Business Performance: Own the financial performance of the TikTok Shop business, including revenue, gross margin, contribution, forecasting, and operating efficiency.
- Social Commerce Strategy: Develop and execute the strategy for growing the TikTok Shop business, identifying new opportunities across brands, categories, creators, content, and commerce.
- Brand Leadership: Serve as a senior strategic partner to brand clients, helping them develop and execute winning TikTok Shop strategies that drive sustainable growth.
- Sales & Growth: Partner with sales and business development to identify, pitch, and win new brand opportunities while expanding existing relationships.
- Marketing & Merchandising: Work closely with marketing, creative, content, and merchandising teams to build compelling campaigns, promotions, live commerce programs, and product strategies.
- Team Leadership: Lead and develop cross-functional social commerce teams spanning account management, sales, operations, marketing, and other functions. Build the organizational structure, processes, and talent needed to scale.
- TikTok Shop Operations: Oversee the operating engine across storefronts, campaigns, promotions, affiliates, creators, live shopping, inventory considerations, and platform initiatives.
- Performance & Analytics: Establish the KPIs, reporting, and operating cadence needed to understand what is driving growth and where to optimize.
- Cross-Functional Leadership: Partner closely with the COO, Finance, Sales, Marketing, Creative, and other leadership teams to align priorities and drive company-wide growth.
- Platform & Market Expertise: Stay deeply connected to TikTok Shop trends, platform changes, emerging commerce models, creator dynamics, and competitive activity.
What We’re Looking For
- 10+ years of experience in e-commerce, social commerce, digital marketing, marketplaces, consumer brands, or a related field, with significant leadership experience.
- Deep understanding of TikTok Shop and social commerce, including creators, affiliates, content, live shopping, paid media, promotions, and platform mechanics.
- Demonstrated experience owning or significantly influencing a P&L and managing a business against revenue, margin, and profitability goals.
- Proven ability to lead and scale high-performing, cross-functional teams.
- Strong commercial instincts and experience working directly with brands, clients, or external partners.
- A track record of driving meaningful revenue growth and turning strategy into execution.
- Strong analytical and financial acumen, comfortable digging into the numbers, understanding unit economics, and making decisions based on performance data.
- Excellent executive presence and communication skills, with the ability to influence both internal teams and senior brand stakeholders.
- Entrepreneurial mindset and comfort operating in ambiguity, building new processes, and creating structure where it doesn’t yet exist.
- High ownership and urgency, with a bias toward action and problem-solving.
The Ideal Leader
The person in this role is equal parts operator, commercial leader, and social commerce expert.
You’re not just managing a TikTok Shop channel, you understand how brand, content, creators, sales, marketing, and operations come together to build a scalable commerce business.
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