Global Media Planner & Analyst

Global Media Planner & Analyst

Duration: 12+ Months
Location: Morrisville, NC

Role Summary

Seeking a Global Media Planner & Analyst to support the development, measurement, and optimization of global media campaigns across B2B, B2C, Corporate, and Sports Marketing. The role involves audience research, media strategy, campaign planning, analytics, and collaboration with global teams and media agencies across 75+ countries.

Key Responsibilities

• Conduct audience research and develop targeting strategies using segmentation data and tools such as GWI.
• Analyze audience behavior, media consumption, market trends, competitors, and local market insights.
• Support integrated media strategy and campaign planning from briefing through launch and optimization.
• Partner with global marketers, regional teams, and media agencies.
• Analyze campaign performance, media metrics, and KPIs to identify insights and optimization opportunities.
• Create reports and presentations that translate data into actionable business recommendations.
• Use AI tools for research, analysis, and improving efficiency.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 3+ years of experience in media, marketing, or advertising.
• Understanding of media planning, including audience targeting, reach, frequency, pricing models, and campaign measurement.
• Strong analytical, problem-solving, communication, and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in PowerPoint and Excel.
• Experience using AI tools for research and improving work efficiency.

Preferred Qualifications

• Experience with GWI or audience/consumer research platforms.
• Experience in media planning, campaign reporting, or media analytics.
• Knowledge of competitive intelligence tools such as Pathmatics.
• Interest in technology, digital marketing, and media.