ABOUT SINCH
Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, PayPal, Visa and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.
Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.
At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!
DESCRIPTION
As Global Integrated Campaigns Manager, you will be the connective tissue between Sinch's global brand strategy, regional marketing teams, product marketing, and comms orchestrating integrated campaigns that land consistently across paid, owned, and earned channels.
You will connect Sinch's campaign narrative to the right audiences, in the right channels, at the right moments across the year. That means developing deep expertise in the B2B paid media landscape, owning end-to-end campaign activation from brief to in-market, and partnering with regional leads across APAC, EMEA, LATAM, and North America to ensure global consistency with local relevance. Flagship industry events are part of how you bring campaigns to life in market - one important channel touchpoint among many.
This is a high-ownership, high-visibility role that sits at the intersection of strategy and execution. You thrive on making the complex feel simple taking technical B2B messaging and turning it into clear, actionable execution plans that reach the right buyers and move the business forward.
What You'll Do
Integrated Campaign Activation & Execution
* Own the end-to-end activation and execution of Hero campaigns and Campaign-in-a-Box frameworks - ensuring every element ladders up to the campaign positioning and business narrative set by Brand leadership.
* Build channel activation schedules across paid, owned, and earned media, ensuring messaging consistency, creative alignment, and measurable distribution.
* Own paid channel briefs -ensuring full alignment to the campaign narrative and creative direction.
* Apply an experimentation mindset, track performance against pre-defined KPIs, and surface optimization recommendations to Brand leadership through the monthly Campaign Business Review.
* Coordinate Sinch's activation at Tier 1 industry events - connecting event presence to the relevant Hero campaign moment and ensuring messaging, creative, and content distribution are aligned before, during, and after each event.
Paid Media Strategy & Content Distribution
* Develop and maintain a comprehensive understanding of the paid media landscape across Sinch's priority audiences across products.
* Build and own distribution plans across the B2B paid media landscape - including programmatic display, paid social, content syndication, and search - maximizing reach and relevance within budget.
* Build a documented audience-to-channel media framework for every campaign cycle, translating buyer research and channel data into actionable targeting strategies.
* Bring paid media insights forward to monthly campaign reviews to inform 'double down or stop' decisions across the active campaign portfolio.
Regional Collaboration & Global Consistency
* Serve as the primary campaign point of contact for regional marketing leads across APAC, EMEA, LATAM, and North America - balancing global campaign consistency with local market relevance.
* Navigate complex, matrixed organizations with confidence - coordinating across PMM, Comms, Creative, and Digital Growth to keep activations on track without losing momentum.
* Partner with regional teams to ensure Sinch's presence at flagship industry events is connected to the global campaign narrative - on messaging, creative, and content distribution.
* Provide regular campaign status updates, performance reports, and activation summaries to the Brand Director, enabling confident leadership reporting to the CMO and regional leadership.
* Build strong working relationships with external agencies, media partners, and event vendors, managing expectations and deliverables with professionalism and clarity.
Skills & Capabilities
* Exceptional at making the complex simple, you can take technical products, nuanced positioning, or ambiguous briefs and turn them into clear, actionable execution plans.
* Deep exper