Description:
Position Summary:
We are seeking a detail-oriented, data-informed, and digitally fluent Global Digital Marketing Strategist to drive marketing initiatives that promote building safety and code compliance worldwide. This role offers a unique blend of digital marketing, analytics, content development, and global program coordination, making it ideal for a motivated professional looking to grow their expertise in modern marketing practices and emerging technologies in a fast-paced environment.
Essential Functions:
- Execute revenue and lead-generating initiatives across different geographic markets:
- Create high-quality marketing content, including email campaigns, press releases, advertisements and promotional materials, ensuring accuracy, brand consistency, and attention to detail
- Develop a thorough understanding of target audience needs, challenges, and motivations to create relevant and impactful communications
- Generate qualified leads from industry tradeshows and events
- Apply and test approved AI-driven marketing tools and practices to improve output, support pipeline growth, and enhance customer engagement
- Monitor and improve website performance, conversion rates, and support overall website health and optimization, including regular reporting and analysis
Secondary Functions:
- Monitor industry trends, competitive activity, and emerging technologies
- Build relationships with industry partners, agencies, and industry associations
- Support core US-based programs (Reports, Listings, Acceptance Criteria)
Requirements:
Essential Skills and Education/Experience:
- Bachelor’s Degree in Marketing, Communications, Business, or a related field preferred
- 3-5 years of experience in digital marketing, coordination, or program management
- Working knowledge of Google Analytics and digital performance metrics
- Solid understanding of SEO, AEO, website management, and digital best practices
- Experience with CRM and marketing automation platforms such as HubSpot or Salesforce
- Familiarity with or strong interest in AI applications for marketing
- Strong organizational, project coordination, and time management skills
- Comfortable working across teams, time zones, and cultures
- Curious about technology, data, and continuous improvement
- Building industry or B2B experience preferred
Physical Requirements:
- Ability to sit for extended periods while working at a computer or desk
- Occasional standing, walking, and reaching to access files or office supplies
- Manual dexterity for typing, filing, and handling office equipment
- Ability to lift and carry up to 20 pounds occasionally (e.g., office supplies, documents)
- Visual acuity to read printed and digital materials
- Auditory ability to communicate effectively in person and over the phone
- May need to climb stairs in multi-level office building
- Ability to travel up to 10% annually
Environmental Conditions:
- Indoor and Outdoor Environment
- Must be able to work in standard office environment with artificial lighting and climate control