GIS Industry Solutions Manager - Transportation, Roads & Highways

Overview

Develop and oversee the execution of global go-to-market strategies to drive growth in new and existing markets in the transportation domain, and specifically the discipline of roads and highways. Your objective is to drive awareness and demand in target markets by positioning Esri GIS technology as uniquely suited to address existing and emerging industry challenges and opportunities. You will collaborate closely with teams in business development, corporate marketing, professional services, solutions, and software development to align industry trends with Esri technology for current and future demand.

Responsibilities

• Represent Esri as the subject matter expert in the road and highways market (This should include knowledge in all phases of the highway infrastructure lifecycle for example)
• Forecast and evaluate industry trends using a variety of data and proactively develop solutions and messages to address key business issues, drivers, and growth opportunities
• Develop, manage, and execute comprehensive industry marketing strategies and programs, both short and long range, to support the GIS user community and grow the use of GIS in the transportation industry
• Share knowledge about competition and customer requirements to enable our Business Development teams to be more effective
• Research, analyze, and monitor financial, technological, and market factors in the transportation industry to capitalize on service and market opportunities in the domain
• Investigate, understand, and develop new business in areas undeserved or not currently served with GIS applications in the roads and highways market
• Develop and recommend product/industry positioning, marketing collateral generation, and pricing strategies to support sales and revenue objectives
• Work with Product Development as a customer advocate for needs of the roads and highways market, providing industry feedback based on discussions with transportation customers
• Work closely with the sales staff, international division regional managers, and Esri international distributors to provide domain expertise, contacts, support, and guidance for working within the roads and highways community
• Collaborate with the Esri business partner group to recruit, develop, and maintain partners and partner channels to ensure the delivery of solutions to the transportation sectors
• Represent and manage Esri's presence at roads and highways industry-related conferences, associations, trade shows, seminars, and other events domestically and internationally
• Build and maintain a strong GIS user community within the transportation related industry through printed collateral, e-newsletters, online forums, user groups, and other networking opportunities
• Advocate the use of GIS technology to the various transportation related trade associations such as AASHTO, TRB and others; and with standards organizations, and the media

Requirements

• 8+ years of demonstrated leadership and practical experience in a transportation discipline focused on the roads and highways market
• Strong GIS experience as it relates to transportation, including some combination of multimodal transportation planning and modeling, intelligent transportation systems, road safety management systems, asset management, environmental management and transportation equity, among others
• The ability to motivate, inspire, and achieve goals
• In-depth knowledge of development issues, challenges, workflows, and opportunities for improvement using GIS and its practical applications in the roads and highways domain
• Experience leading industry strategy, business development, and marketing programs including creating and managing influence plans and monitoring and reporting on results, coordinating integrated execution teams, and managing budgets
• Bachelor's degree in planning, geography, or public/business administration
• Ability and willingness to travel domestically and internationally

Recommended Qualifications

• General knowledge of spatial analysis and how it is used for problem solving
• Results oriented; ability to write and craft smart, attainable, realistic, time-driven goals with clear lead indicators
• Demonstrated excellence in written and presentation abilities
• Demonstrated understanding of marketing purpose and tactics
• Master's degree in planning, geography, or public/business administration

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