Position: Marketing Specialist III
Location: Chicago, Illinois
Duration: Contract
Job ID: 180357
Job Overview:
This Marketing Specialist III role focuses on supporting advanced Generative Engine Optimization (GEO) and AI-powered search initiatives within a dynamic digital marketing environment. The contractor will drive and coordinate strategic projects, conduct in-depth research, support reporting and analytics, and create executive-ready presentations that inform leadership decisions. The position is ideal for a highly organized, analytical marketing professional with strong SEO and AI search experience who can manage multiple priorities, collaborate with diverse stakeholders, and translate complex data and concepts into clear, actionable insights.
Responsibilities:
- Support day-to-day execution of GEO and AI search initiatives across multiple workstreams and marketing programs.
- Coordinate project activities, timelines, milestones, and deliverables to ensure on-time and high-quality execution.
- Manage administrative and operational tasks required to keep GEO and AI search projects moving forward efficiently.
- Conduct market, competitor, and industry research related to GEO, SEO, AI search, and emerging search technologies.
- Assist in designing and documenting scalable processes, playbooks, and operating models for GEO and AI search programs.
- Identify opportunities to improve efficiency, consistency, and effectiveness across GEO and AI search initiatives.
- Interview internal stakeholders to understand current capabilities, pain points, and gaps within GEO and AI search offerings.
- Gather, synthesize, and organize stakeholder feedback into actionable recommendations and project deliverables.
- Partner with cross-functional teams to align priorities, clarify requirements, and drive coordinated execution.
- Assist with GEO reporting, analysis, and insights generation, including the distribution of results to key stakeholders.
- Support the development of dashboards, scorecards, and performance summaries for GEO and AI search initiatives.
- Translate data, trends, and findings into clear, concise recommendations and narratives for leadership.
- Build and maintain executive-ready presentations, project updates, and strategic communication materials.
- Support the development of business cases, strategic recommendations, and leadership communications related to GEO and AI search.
- Create clear, compelling visual storytelling materials that communicate complex concepts to senior leaders.
- Effectively manage multiple projects and competing priorities in a fast-paced, evolving environment.
Qualifications:- 2–5 years of experience in digital marketing, SEO, content strategy, analytics, consulting, or a closely related field.
- At least 2+ years of hands-on SEO experience and 2+ years of experience with AI search and GEO initiatives.
- Proven experience managing multiple projects and stakeholders simultaneously with minimal supervision.
- Strong research, analytical, problem-solving, and organizational skills with attention to detail.
- Advanced proficiency in Microsoft PowerPoint and Excel, including building executive-level presentations and reports.
- Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, actionable insights.
- Ability to work independently, prioritize tasks, and operate effectively in an ambiguous, fast-paced environment.
- Familiarity with SEO, AI search, Generative Engine Optimization (GEO), and emerging search technologies.
- Experience gathering requirements and conducting stakeholder interviews to inform project scope and deliverables.
- Experience developing executive-level presentations, strategic recommendations, and business cases.
- Exposure to analytics, reporting, and performance measurement frameworks for digital marketing or search initiatives.
- Curiosity about AI, search, and emerging digital marketing trends, with a continuous learning mindset.
- Comfort working in ambiguity and helping to build structure and processes where they are still evolving.
- Detail-oriented while maintaining focus on broader strategic objectives and business impact.
- Highly adaptable, capable of managing competing priorities, and effective at collaborating across teams.
About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com
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Pay Range: $40 - $48/hour on W2
The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.
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sid.miller@ptrglobal.com