General Sales Manager

General Sales Manager - Twin Cities Market

I-State Truck Center | Minneapolis/St. Paul, Minnesota

Salary Range: $90K-$120K annually plus monthly incentives

Position Overview

I-State Truck Center is seeking a high-impact General Sales Manager to lead all new and used truck sales operations across the Twin Cities market. This strategic leadership role is responsible for driving revenue growth, market share expansion, customer satisfaction, and sales team performance while representing the industry-leading Freightliner brand.

The General Sales Manager will provide leadership to Sales Representatives, and support personnel while developing and executing growth strategies across one of the most important commercial transportation markets in the Upper Midwest. This role serves as the senior sales leader for the region and is accountable for achieving new and used truck sales objectives, developing key customer relationships, and driving profitable growth. This position aligns with existing I-State Truck Center sales leadership responsibilities and Freightliner focused sales operations.

Since 1957, Interstate Companies, Inc. has grown from one of the world's first Detroit Diesel distributors into a dynamic, employee-owned organization serving customers across the transportation, industrial, power generation, and energy sectors. Today, more than 1,500 employees proudly deliver on our "Pride in Service" promise through our five operating divisions:

• I-State Truck Center
• Interstate Power Systems
• Interstate Energy Systems
• Interstate Bearing Systems
• Interstate Assembly Systems

At I-State Truck Center, we represent industry-leading brands including Freightliner and Western Star and provide customers with comprehensive transportation solutions through our sales, service, parts, financing, and support operations.

The Role

As General Sales Manager, you will be responsible for leading all truck sales activities throughout the Twin Cities market. You will develop and execute sales strategies, coach and develop a high-performing sales organization, maintain key fleet and municipal relationships, and ensure the team consistently delivers exceptional customer experience.

This is an ideal opportunity for a proven commercial truck sales leader, Regional Sales Manager, or dealership executive who is ready to lead a large territory, influence strategic growth initiatives, and drive performance across one of the organization's most significant markets.

Key Responsibilities

Sales Leadership & Growth

• Lead all new and used truck sales operations throughout the Twin Cities market.
• Develop and execute strategic business plans to achieve annual sales, revenue, gross profit, and market share objectives.
• Coach, and mentor Truck Sales Representatives to maximize individual and team performance.
• Establish and monitor KPIs including sales volume, gross profit, inventory turns, quotation activity, and customer retention.
• Drive growth within targeted fleet, vocational, municipal, construction, refuse, and owner-operator segments.

Customer & OEM Relations

• Build and maintain executive-level relationships with major fleet customers in the Twin Cities market.
• Act as a key liaison between I-State Truck Center and OEM partners including Freightliner, and Daimler Truck North America.
• Collaborate with customers to identify transportation solutions that improve uptime, efficiency, and total cost of ownership.
• Ensure a world-class customer experience throughout the sales and delivery process.

Inventory & Financial Management

• Oversee truck inventory planning, stocking strategies, aging management, and inventory turns.
• Partner with finance and operational leaders to maximize profitability and support long-term growth objectives.
• Monitor and manage gross margins, sales incentives, pricing strategies, and budgeting activities.
• Accurately forecast market demand and sales performance.

Team Development

• Recruit, hire, train, and retain top-performing sales professionals.
• Foster a culture of accountability, customer focus, collaboration, and continuous improvement.
• Conduct regular performance evaluations, coaching sessions, and sales training initiatives.
• Create succession plans and leadership development opportunities within the sales organization.

Cross-Functional Collaboration

• Work closely with Service, Parts, Finance, Leasing, Rental, and Operational leaders to deliver complete customer solutions.
• Support financing and F&I opportunities while ensuring a seamless customer experience.
• Collaborate on regional marketing initiatives, trade shows, industry events, and customer appreciation programs.

Qualifications & Requirements

Required

• 7+ years of progressive leadership experience within commercial truck, transportation, heavy equipment, construction equipment, or related industries.
• Proven success leading large sales teams and achieving aggressive revenue and profitability goals.
• Demonstrated experience selling Class 6, 7, and 8 trucks or related commercial transportation equipment. Relevant industry experience is highly valued within I-State Truck Center sales leadership roles.
• Strong financial acumen with experience managing budgets, forecasting, gross profit performance, and inventory investments.
• Exceptional leadership, coaching, and team-development capabilities.
• Ability to build executive-level customer relationships and influence strategic business decisions.
• Excellent communication, presentation, and negotiation skills.
• Strong CRM, dealership management system, and Microsoft Office proficiency.
• Valid driver's license with willingness to travel throughout the Twin Cities market and surrounding territories.

Preferred

• Experience with Freightliner, Western Star, Peterbilt, Kenworth, International, Mack, Volvo, or similar commercial truck brands.
• Prior Regional Sales Manager, General Sales Manager, Dealer Principal, or multi-location sales leadership experience.
• Knowledge of commercial truck financing, leasing, fleet operations, and transportation industry trends.
• CDL Class B or willingness to obtain.

Compensation & Benefits

• Competitive base salary - plus monthly incentives!
• Company vehicle
• Company cell phone and laptop
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid Time Off beginning on day one
• Paid holidays and floating holidays
• Professional development
• Company-paid life and disability insurance
• Employee assistance program
• OEM sales and leadership training opportunities

Why Join I-State Truck Center?

This is a unique opportunity to lead truck sales for one of the most recognized commercial vehicle organizations in the Upper Midwest. As General Sales Manager, you'll have the resources, brand strength, employee-owned culture, and leadership support needed to build a high-performing sales organization while shaping the future growth of the Twin Cities market.

I-State Truck Center is an Equal Opportunity Employer and values diversity in the workplace.