General Manager, US - Consumer Devices Mandarin Required

GM, US – Consumer Devices (Mandarin Required)Location:- Los Angeles, California (5 days onsite)Industry:- Consumer Devices / Consumer Technology / Consumer GoodsThe Company:- High-growth global consumer technology company, #1 player globally in its category.- Rapidly expanding presence across North America, Europe, and Asia.- Evolved from a successful consumer product business into a broader ecosystem spanning hardware, software, mobile applications, and data-enabled products and services.- Growth driven by product innovation, consumer-centric design, brand building, and sophisticated e-commerce execution.- The US is one of the company’s largest and most strategically important markets, with an established local organization of 100+ employees.- The company is appointing a General Manager, US, reporting directly to the Founder & CEO, to lead the next stage of growth and build a stronger omnichannel business across the American market.The Role:- Full ownership of the US P&L, with end-to-end accountability for growth, profitability, market share, GTM, and organizational performance.- Genuine General Management mandate, not limited to sales, retail, or e-commerce leadership.- Integrate Amazon, DTC, Mass Retail, and Omnichannel into a coherent US consumer and commercial strategy.- Determine investment priorities, product and category focus, go-to-market strategies, and channel integration to drive market share and profitable sell-out.- Connects the entire value chain: Consumer Product GTM Channel Sell-Out Margin P&L.Key Responsibilities:- Take full ownership of the US P&L, including revenue, profitability, investment allocation, and overall business performance.- Develop and execute the company’s multi-year US growth and market-share strategy.- Lead the evolution of the US business into a fully integrated omnichannel consumer business.- Own the commercial strategy across Amazon, DTC, mass retail, and other key channels.- Expand and deepen the company’s presence across major US retailers, including Target and Walmart.- Drive consumer demand and sell-out, not just retail sell-in or distribution.- Own US GTM and product commercialization, including positioning, launching, and scaling new products and categories.- Build the US strategy around the company’s hardware + software + app + data ecosystem.- Use consumer, commercial, and competitive insights to inform product, pricing, channel, and investment decisions.- Balance growth with margin, inventory, forecasting, and channel economics.- Partner closely with global Product, Marketing, Technology, Supply Chain, Finance, and Operations teams.- Lead and develop a 100+ person US organization, building strong alignment across commercial and functional teams.- Serve as the voice of the US market to the Founder & CEO and global leadership team, influencing product, investment, and strategic priorities.The Ideal Candidate:- Exceptional consumer leader with experience building and scaling a modern US business across e-commerce, DTC, and physical retail.- 10–15+ years of experience in consumer devices, consumer electronics, consumer technology, small appliances, health & wellness, beauty, mother & baby, FMCG, or adjacent consumer categories.- Genuine US GM, Business Unit, or P&L ownership with end-to-end accountability for commercial performance.- Experience managing a business across Amazon, DTC, and major US retail channels.- Proven track record of building or transforming an omnichannel consumer business.- Strong understanding of sell-out, consumer demand, and category growth.- Experience owning or materially influencing GTM and product commercialization.- Strong consumer, commercial, and analytical judgment.- Understanding of margin, inventory, forecasting, and channel economics.- Experience leading sizeable cross-functional organizations and senior leadership teams.- Ability to move fluidly between CEO-level strategy and hands-on market execution.- Exceptional Omnichannel, Commercial, Retail, or E-Commerce leaders stepping into their first GM role will also be considered, provided they demonstrate genuine end-to-end business ownership.- Relationships with major US retailers are valuable, but the focus is on building a repeatable commercial system rather than relying on individual buyer relationships.The Opportunity:- Inherit an established US business with 100+ employees and meaningful existing scale.- Direct reporting access to the Founder & CEO.- Full ownership of the US P&L.- Leadership of an established 100+ person US organization.- Significant autonomy over market, channel, and investment strategy.- Ownership across Amazon, DTC, retail, and omnichannel growth.- Significant influence over GTM and product commercialization.- Opportunity to shape the development of a hardware + software + app + data ecosystem in the US.- Resources of an established global #1 category leader, with substantial headroom for further growth.- Ideal for a consumer leader ready to take true end-to-end ownership of one of the company’s most important global markets.*Only shortlisted candidates will be contacted.EA Licence No.: 25S3232EA Personnel Reg. No.: R1874604EA Personnel Name: Kenneth Ho