General Manager

Position Summary:

The General Manager (GM) is responsible for the overall leadership, performance, and regulatory compliance of the dispensary. This role ensures the store delivers a consistently outstanding experience for every customer while maintaining full operational and financial accountability. The GM leads a diverse team with empathy and precision, keeps the store fully compliant, and partners with ownership to drive profitability, reputation, and community impact.

Key Responsibilities:

Customer & Patient Experience

• Ensure all guests receive a warm, informed, and personalized experience.
• Provide guidance on cannabis products based on customer needs, preferences, and medical conditions.
• Maintain a clean, safe, and welcoming environment always.
• Uphold the highest standard of customer service, resolving issues with professionalism and urgency.
• Stay informed about evolving cannabis products, consumption methods, and market trends.

Team Leadership & Development

• Hire, onboard, train new employees, fostering a culture of professionalism and inclusion.
• Provide daily leadership and clear direction to the team, modeling service excellence and compliance.
• Conduct coaching, performance reviews, and ongoing development to maximize team potential.
• Establish priorities, delegate responsibilities, and lead by example on the sales floor.

Operational Excellence

• Oversee all daily dispensary operations, including POS activity, cash handling, and staff scheduling.
• Maintain accurate inventory through regular reconciliation, cycle counts, and audits.
• Ensure the dispensary is fully stocked, organized, and operating efficiently.
• Complete ownership-assigned tasks accurately and on time.

Compliance & Risk Management

• Ensure all staff are trained and operating within company SOPs and state cannabis regulations.
• Maintain meticulous records in all systems, including seed-to-sale tracking.
• Lead efforts to pass all state inspections and internal audits with full compliance.
• Monitor and reinforce adherence to safety, security, and cleanliness standards.

Business Performance

• Track and report on KPIs including sales performance, margins, labor costs, and customer metrics.
• Adjust labor to meet operational needs while staying within payroll targets.
• Work with company leadership to develop strategies that drive profitability.
• Protect store assets through loss prevention strategies and operational discipline.

Qualifications

• 2+ years of retail or dispensary management experience; cannabis experience strongly preferred
• Demonstrated success leading teams, improving customer experience, and driving sales
• In-depth understanding of cannabis products, consumption methods, and patient education
• Strong working knowledge of compliance requirements and state regulations
• Proficiency with POS and inventory systems; Dutchie and METRC a plus
• Excellent communication, leadership, and problem-solving skills
• Ability to work a flexible schedule, including evenings, weekends, and holidays
• Must meet all state and local requirements for working in a licensed cannabis business