General Manager - Health & Wellness

We are a locally owned, faith-driven health and wellness business in the Birmingham area focused on helping people create lasting change through nutrition, accountability, exceptional service, and community.

We are seeking a high-capacity General Manager who can lead people, drive sales, create an exceptional customer experience, and take ownership of the overall performance of the business.

This is not a traditional retail management role.

The right person will be highly relational, growth-minded, competitive, and comfortable balancing people leadership with sales, operations, financial accountability, and community engagement. You will lead a small team, serve as the face of the location, and be directly responsible for building a healthy culture and a high-performing business.

Our leadership philosophy is grounded in service, integrity, accountability, humility, personal growth, and doing what is right even when it is difficult.

For the right leader, this role also offers a legitimate path toward broader multi-location leadership as additional Birmingham-area locations open.

Responsibilities

Leadership & Team Development

• Lead, coach, and develop a small team of customer-facing professionals
• Recruit, interview, onboard, and train new team members as needed
• Create a positive, high-energy, mission-driven culture centered on service, accountability, and growth
• Set clear expectations and hold team members accountable to performance and service standards
• Lead through both clarity and humility
• Conduct regular team meetings, coaching conversations, and performance reviews
• Identify and develop future leaders within the organization
• Lead from the front and model the level of service, urgency, and ownership expected from the team

Sales & Revenue Growth

• Take ownership of store revenue and overall business growth
• Drive new customer acquisition through lead follow-up, referrals, local partnerships, community outreach, and grassroots marketing
• Confidently guide prospective customers through the sales process
• Build strong relationships that lead to retention, repeat business, and referrals
• Track sales activity, conversion, revenue, and key performance indicators
• Create urgency and accountability around monthly revenue goals
• Identify opportunities to increase customer engagement and lifetime value

Customer Experience & Community

• Create an exceptional, high-touch customer experience
• Build meaningful relationships with customers and understand their individual goals
• Ensure customers feel known, supported, and accountable
• Maintain a strong local presence through community partnerships, events, and outreach
• Serve as a visible leader and representative of the business within the Birmingham community
• Ensure the team consistently delivers a welcoming, professional, and energetic experience

Operations & Business Performance

• Oversee day-to-day store operations
• Manage employee scheduling and labor costs
• Maintain payroll within established performance targets
• Monitor revenue, expenses, inventory, and operational KPIs
• Ensure accurate inventory management and product availability
• Maintain a clean, organized, professional, and customer-ready environment
• Execute company systems, processes, promotions, and operational standards
• Identify problems quickly and take ownership of solving them
• Partner closely with ownership on strategy, performance, staffing, and growth

Requirements

★ Minimum 3 years of leadership or management experience in a customer-facing business

★ Proven ability to lead, coach, and hold a team accountable

★ Strong sales aptitude with experience converting leads, growing revenue, or developing customer relationships

★ Experience managing business KPIs, labor, financial performance, or operational targets

★ Strong communication and interpersonal skills

★ High level of personal ownership, initiative, and follow-through

★ Servant-leadership mindset with a genuine desire to develop others

★ Ability to lead with both confidence and humility

★ Comfortable receiving coaching, feedback, and accountability

★ Ability to thrive in a fast-paced, entrepreneurial environment

★ Passion for health, wellness, fitness, nutrition, or helping people improve their lives

Preferred Background

Candidates may come from a variety of industries, but experience in the following areas is especially relevant:

• Boutique fitness
• Personal training
• Health and wellness
• Nutrition
• Membership-based businesses
• Premium retail
• Hospitality
• High-touch customer service
• Sales-driven service businesses

Direct nutrition experience is helpful but not required. Leadership ability, sales capability, cultural alignment, and an ownership mentality are more important.

Who Will Thrive in This Role

The strongest candidate will be someone who:

• Takes responsibility rather than making excuses
• Naturally builds relationships and earns trust
• Has the confidence to sell without being transactional
• Holds high standards for themselves and others
• Leads with humility while still being decisive
• Has strong business instincts
• Is energized by goals and measurable results
• Wants to build something rather than simply maintain it
• Cares deeply about people while still expecting performance
• Is motivated by both meaningful impact and business growth

Compensation

Base Salary: $55,000–$60,000

Total Earning Potential: $70,000–$90,000+

Compensation includes a competitive base salary plus performance-based incentives tied to store revenue and operational performance.

High-performing General Managers have the opportunity to earn approximately $70,000–$90,000+ in total annual compensation, with additional upside as the business grows and leadership responsibilities expand.

Growth Opportunity

This location is part of a larger Birmingham-area expansion plan.

The General Manager will initially lead one location and a small team. As additional locations open, a high-performing leader may have the opportunity to take on:

• Multi-location leadership
• Development of future General Managers
• Hiring and training responsibilities across multiple teams
• Broader operational leadership
• Increased compensation tied to greater responsibility and business performance

This is an opportunity for someone who wants to grow with the organization rather than remain in the same role indefinitely.

Benefits

• Paid Time Off
• Employee discounts
• Health and wellness-related benefits
• Paid training
• Professional development and leadership growth opportunities
• Additional benefits may be introduced as the organization continues to grow

Schedule

• Full-time
• In person
• Flexible availability required
• Must be available during key business hours, events, and peak customer periods
• Some early morning, evening, and Saturday availability may be required

Work Location

Birmingham, Alabama

Job Type

Full-time

Pay

$55,000–$60,000 base salary

$70,000–$90,000+ total earning potential