Job Title: General Manager
Reports to: Regional Manager
FLSA Status: Exempt
Mission: We help children ages 4 months to 12 years learn to swim and be safer in and around the water through a fun, proven curriculum in a warm, nurturing environment while serving as a trusted pillar in our community.
Anchored In: A great General Manager does more than run operations. They build culture, develop leaders, drive accountability, and create an exceptional experience for families and staff.
This role requires someone who can balance people, performance, systems, and service while leading with integrity and ownership. This role is not for someone looking to simply manage shifts. We are looking for leaders who develop people, solve problems proactively, and elevate the culture around them.
Leadership, Culture, and Team Development:
- Build and maintain a positive, accountable culture
- Coach and develop future leaders
- Lead with professionalism, consistency, and ownership
- Align the team around school goals and expectations
- Hire, onboard, and train high-quality staff
Operations:
- Oversee staffing, scheduling, payroll, and customer experience
- Ensure all safety and operational standards are executed consistently
- Maintain strong execution of Goldfish systems
- Manage facility and vendor needs proactively
Sales and Growth:
- Support enrollment growth and retention goals
- Coach sales and service conversations
- Build strong relationships with families and the local community
- Partner on marketing and operational initiatives
Qualifications:
- 3+ years of leadership or management experience preferred
- Strong communication and coaching skills
- Ability to lead in a fast-paced environment
- Able to balance leadership, operational execution, customer experience, and team development in a fast-paced environment.
- Aquatics experience preferred
- Leadership and value alignment are critical
Success in this Role Looks Like:
- A safe, high-quality swim environment
- Strong staff retention and engagement
- Consistent execution of Goldfish standards
- Enrollment growth and healthy customer retention
- Leaders being developed internally
- A positive, accountable culture where expectations are clear
Certifications:
Must attain Lifeguard certification, Goldfish Swim Instructor certification, and CPO within 90 Days of employment
Work Environment:
While performing this job, the employee is regularly exposed to heat and humidity. Noise level is usually moderate.
Tropical Vibes & Impacting Lives!
You feel it the moment you walk in. There’s more than vibrant colors, a tropical theme and happy children. There’s something different, something extraordinary. Something truly GOLDEN. It’s passion. Not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives, by being a part of kids learning to swim.
When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You’re also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it’s more than a job - it’s an endless pool of possibilities, opportunities and life-changing moments!
Making Waves with Passion, Purpose & Core Values!
At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!
We go above and beyond with every detail to create a GOLDEN Experience!
We believe in nurturing a culture that provides WOW! Customer Service
We do the right things, make the right decisions and treat people with Integrity • Compassion • Trust
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life’s accomplishments by remembering to Celebrate!