Location: Dallas, TX (in person)
Employment Type: Full-time
Reports to: CEO
Position Overview
A fast-growing premium specialty coffee and hospitality brand is seeking a General Manager, Commercial Operations to lead the commercial engine of the business across its cafés, retail products, e-commerce and wholesale channels.
This leader owns retail P&L performance and revenue growth. They oversee how the cafés perform commercially and connect café, retail, e-commerce and wholesale into one integrated growth plan.
This is a hands-on general management role in a company where systems are still being built. Reporting directly to the CEO, this individual will work alongside existing department leaders to strengthen coordination, accountability and execution across the business, bringing structure, clear numbers and growth without losing quality.
Key Responsibilities
Retail P&L & Commercial Growth
- Own retail P&L across the café portfolio, including revenue, margin, labor and cost of goods.
- Set commercial growth plans and targets for cafés, retail products, e-commerce and wholesale.
- Build financial models, budgets, forecasts and KPIs with finance to measure growth and return on investment.
- Identify new opportunities for wholesale distribution, partnerships and channel expansion.
Café-Level Commercial Oversight
- Provide commercial oversight at the café level: sales performance, pricing, product mix, merchandising and promotions.
- Track store-level and channel KPIs and lead weekly and monthly business reviews.
- Find underperforming locations or channels and lead the fix.
- Lead pricing, promotions and new product launches (seasonal drinks, retail coffee and syrups) with creative and operations teams.
Omnichannel Integration
- Oversee the e-commerce and subscription business (Shopify) and how it connects to the cafés.
- Use physical locations as brand-building, customer acquisition and product discovery channels.
- Grow wholesale accounts and B2B revenue.
- Coordinate with operations so growth is supported by production capacity, fulfillment, inventory and customer service.
Leadership & Operating Rhythm
- Partner with the CEO and leaders across operations, product development, coffee, marketing and finance.
- Build simple, repeatable commercial processes and reporting as the business grows, without adding unnecessary management layers.
- Lead and develop the managers who report into commercial operations.
Required Qualifications
- 7–10+ years of general management or commercial leadership experience in a multi-location retail, café, restaurant, hospitality or consumer brand.
- Proven P&L ownership, with a record of growing revenue and margin.
- Experience overseeing commercial performance across several physical locations or channels.
- Strong command of store-level financials, KPIs, budgeting and forecasting.
- Working knowledge of e-commerce and direct-to-consumer sales (Shopify or similar) and wholesale.
- Experience leading managers and holding teams accountable to clear targets.
- Comfortable building systems in a high-growth company while staying directly involved in execution.
- Strong analytical, organizational and communication skills.
Preferred Background
- General managers or commercial directors from specialty coffee, premium café, fast-casual, food and beverage or premium retail brands that sell both in store and online.
- Experience in both a structured, multi-unit organization and a smaller growth-stage business is especially valuable.
What Success Looks Like
- First 90 days: Review café and channel performance, build relationships with department leaders, and set a prioritized commercial plan with clear KPIs.
- First 6 months: Improve café-level sales and margin, put weekly and monthly business reviews in place, and strengthen e-commerce and wholesale results.
- First 12 months: Deliver measurable growth in retail P&L and channel revenue, and build a commercial platform that supports a significantly larger footprint.
Work Location: In person, Dallas, TX