Drift is a collection of independent cafes serving fresh, holistic foods and beverages while offering an interactive experience to each and every guest. The experience drives connections between people. As a team, we are united by this everyday. Founded in 2014, we are dedicated to making a positive impact on each guest through delicious coffee and made-to-order food.
We are looking for a General Manager to lead our Chapel Hill location. At Drift, leaders need to be comfortable managing front of house and back of house teams, while delivering an excellent guest experience.
Key Responsibilities
- Team Leadership & Development
- Manage the full employee lifecycle, including job posting, interviewing, hiring, onboarding, training, and performance management.
- Develop and implement coaching principles and corrective feedback strategies for all staff.
- Directly mentor and develop the Assistant General Manager (AGM) to prepare them for future GM readiness.
- Uphold company handbook policies and standards throughout all shifts.
- Business & Financial Acumen
- Manage all ordering processes with a focus on achieving COGS targets.
- Develop and execute labor strategies, including writing schedules, to meet labor targets.
- Oversee financial management, including reading the P&L and managing controllables to meet bonus targets.
- Guest Experience & Brand Management
- Manage the brand's online presence, including writing professional review responses within 48 hours.
- Ensure all staff are knowledgeable and articulate about the Drift product line.
- Handle and resolve senior-level guest issues and manage customer-facing system issues that materially impact the guest experience.
- Operational Excellence & Communication
- Translate company initiatives into actionable store plans and manage change rollouts.
- Set weekly goals for the restaurant and communicate performance during regular meetings with the AGM.
- Own and complete all administrative reporting, including payroll processing, weekly reports ("weekly 5"), managing deposits, and reviewing/correcting time punches accurately.
- Manage vendor relationships, order uniforms, and track and maintain the entire store monthly.
- Utilize the store dashboard to drive operational decisions.
We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or any other
characteristic protected by law.
At Drift, we believe hospitality is more than serving coffee and food, it’s creating spaces where people feel welcomed, connected, and cared for.
We’re looking for individuals who care deeply about serving others, creating thoughtful experiences, and meaningful connections. Through exceptional food and beverage, intentional hospitality, and inviting spaces, our team helps create memorable moments for every guest who walks through our doors.
Our Mission
Drift is a coffee and café brand committed to offering authentic, memorable experiences rooted in simplicity and care. We serve fresh, thoughtful food and beverages with heartfelt hospitality in clean, open environments designed to bring people together.
Join us in creating spaces people want to return to — day after day.