General Business Counselor

Posting Details

Request to Recruit

Position Title General Business Counselor Location Hickory, NC Faculty Rank No Provide Rank N/A Position Number 063091 Department Sm Bus Tech Dev Center - 170001

Position Summary Information

Primary Purpose

The NC Small Business and Technology Development Center (SBTDC) is a business advisory resource for growing and developing businesses. The SBTDC's highly skilled professionals provide services statewide from offices hosted by campuses of The University of North Carolina System. The SBTDC operates in formal partnership with the U.S. Small Business Administration, making it a unique and valued asset in the economic development infrastructure of North Carolina. The SBTDC's mission is to positively impact North Carolina's economy by helping to grow small and mid-sized businesses and launch promising start-ups.

The General Business Counselor is responsible for providing business management advisory services to SBTDC's small and mid-sized companies.

Minimum Qualifications

Bachelor's degree and one year of experience related to the area of assignment; or equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

License/Certification Required

N/A

Preferred Qualifications

• Master's degree in business administration, or equivalent business management / entrepreneurial experience with 2 years of relevant work experience. In lieu of a Master's degree, a Bachelor's degree and 4 years of relevant work experience.
• One year of experience in consulting and/or using client advisory skills

Essential Duties and Responsibilities

Responsibilities of the position include but are not limited to the following:

This position provides one-on-one management counseling to small and mid-sized businesses. The role requires a broad general knowledge of the principles and practices of small businesses. The employee must have strong computer skills, particularly with regard to word processing, developing spreadsheets, and database management. A demonstrated ability to develop and analyze financial statements (income statement, balance sheet and cash flow) is imperative. The General Business Counselor must have a working knowledge of techniques used in collecting and interpreting market and demographic data. The employee must have the ability to work independently, handle multiple clients and assignments, and establish work priorities. Excellent interpersonal and communicative skills are also required.

• Counseling (minimum of 55% of the time): significant analysis, including but not limited to, identifying issues, interpreting complex data and information, communicating trends and possible outcomes, organizing and evaluating research, planning and designing data collection, assisting clients in establishing goals and objectives, and making recommendations. The General Business Counselor must use broad discretion and professional judgment in formulating and communicating recommendations. The significance of decision making ability is very high. Maintaining client relationships is very important. The significance and impact on client management is high. Absolute confidentiality of client information must be maintained. Both the SBTDC and its clients are directly affected by the quality of service provided through this position. Errors or failure to exercise care in advising clients could cause irreparable harm. This counselor collaborates with SBTDC, and specialty advisors to address depth financial and operations needs with respect to special markets. Referrals and co-counseling may also occur with other service-providing partners in the region.
• Outreach and Marketing: This position has the responsibility for promoting the SBTDC throughout the 14-county area served by the regional center. This includes explaining SBTDC programs to lenders, chamber representatives, CPAs, attorneys, city and county officials, state and federal representatives, and economic developers. Developing and maintaining these relationships is essential as this network of partners in each county is crucial to continued success. Additional duties include promoting the programs and events of SBTDC, and marketing all services to the market segments outlined in the SBTDC Strategic Plan. The General Business Counselor represents SBTDC at conferences, meetings, panel discussions, special events, and other networking opportunities deemed appropriate both throughout the 14-county region and at the University.
• Administrative (including training & student engagement): The General Business Counselor is responsible for timely documentation of all work related to clients in the assigned portfolio, including all client impact resulting from assistance provided to clients. This is performed electronically using Center IC, the SBTDC's CRM system. This counselor contributes to the center's routine reporting of success stories, center evaluations and impact forecasting. Additional administrative tasks include expense reporting and other university employee tasks. The General Business Counselor has the responsibility for planning and facilitating trainings and workshops offered by this SBTDC regional center. They will serve as project manager for student engagement activities which include recruiting, interviewing, selecting, and mentoring interns each semester as they assist SBTDC clients.

Type of Position Full Time Position Staff/Non-Faculty Staff/Non-Faculty VISA Sponsorship? VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S. Appointment Type 100% Work Schedule/Hours All professional level positions are expected to work a 40-hour work week, year-round. Normal hours of work are between 8:00 a.m. and 5:00 p.m., Monday through Friday. Occasional weekend and evening work will be required to meet client needs. Number of Hours Per Week 40 Number of Months Per Year 12 Mandatory Staff No Suggested Salary Range $50,000 - $65,000 Physical Demands of Position

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Posting Details Information

Posting Date 07/20/2026 Closing Date Open Until Filled Yes Evaluation of Applications Begins 08/03/2026 Proposed Date of Hire 09/08/2026 Special Instructions to Applicants

For a complete application, please apply and submit all below-required documents electronically through Appalachian State University's Job Board:

• Cover Letter
• Resume
• Attach a list of at least 3 professional references with contact information.

Search Chair Name Anna Jackson Search Chair Email jacksonm2@appstate.edu Quick Link https://appstate.peopleadmin.com/postings/55295 Posting Number 201501818P

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

• Cover Letter / Letter of Interest
• Resume
• List of References with Contact Information

Optional Documents