GenAI Creative Specialist

Our client, a Mass Media and Entertainment company, is looking for a GenAI Creative Specialist for their San Francisco, CA/ Burbank, CA/ Boston, MA/ Hybrid location.

Responsibilities:

• HandsOn GenAI Creative Production
• Lead production of texttovideo, imagetovideo, and texttoimage tools to rapidly create and iterate on assets for major campaigns
• Generate shortform video ads (6-30s) endtoend (primarily in Runway) and produce static ads/variants for testing
• Generate structured variations across hooks, pacing, and visuals
• Translate creative briefs and hook ideas into mobilefirst concepts optimized for feed placements
• Iterate creative based on performance signals such as IPMs, CTR, CPI, and ROAS
• Frameworks & Output Scaling
• Maintain organized output management (iteration tracking, file naming/versioning, exports, and handoffready packages)
• Develop and maintain a library of reusable prompt frameworks (hook styles, visual treatments, camera language, pacing, character/style consistency)
• Continuously refine workflows to improve speed, volume, repeatability, and quality
• Share learnings and frameworks with the broader GenAI innovation pod through documentation and examples
• Participate in creative reviews with a performancefirst mindset
• Ensure Creative Quality
• Curate and refine GenAI outputs to meet quality bars for clarity, readability, and thumbstop impact
• Ensure outputs stay onbrand and align to responsible AI guardrails

Requirements:

• Familiarity and comfortability with Gen AI tools
• 1+ year; Curiosity around GenAI uses cases and flexibility with which AI tools you are comfortable using.
• Experience building marketing creatives
• 1+ years; Portfolios are a big plus. Experience utilizing GenAI to create marketing materials that will perform well in a UA capacity is a massive bonus.
• Creative production and postproduction skills
• 3+ years; Experience using AfterEffects, CapCut, Photoshop, etc. Ability to edit and manipulate creative inputs to translate to marketing materials. Familiarity with ticketing systems such as Asana or Jira.
• Nice to Have Skills / Preferred Requirements:
• Bonus for mobile UA ad creative (shortform video and statics).
• Mobile gaming experience.
• Passion for other client IP.
• Soft Skills:
• Manages outputs in an organized way, including iteration tracking, naming/versioning, exports, and handoffready files
• Mobile Game Experience: background in performance creative / mobile UA ad creation
• Creative technologist mindset with strong visual instincts and comfort experimenting across tools/workflows
• Collaborative, lowego teammate who thrives in fastmoving, experimental environments
• Passionate about games
• Passionate about Game of Thrones/House of the Dragon.
• Technology Requirements:
• Handson experience creating shortform video and static images using generative AI tools (Runway preferred).
• Advanced prompt engineering: able to build and maintain a library of reusable prompt structures, seeds, and style/model configurations to deliver consistent, onbrand outputs at scale
• Performancedriven mindset: comfortable using CTR, IPM, CPI, and ROAS to guide iteration and generate structured creative variations
• Highvolume, fastiteration work style: enjoys rapid testing, learning loops, and continuous improvement over polish
• Familiarity with multiple GenAI tools beyond Runway (e.g., Sora) and knowing when to use which
• Strong portfolio/reel showcasing mastery and creative integration of Generative AI content into finished campaigns.
• Story Behind the Need - Business Group & Key Projects:
• Team culture/work environment:
• We have a tightknit, performance driven, creative, and supportive team with a startup mindset.
• Key projects:
• Focus will be Game of Thrones Dragonfire.
• Years experience:
• 3+ years in a creative production role (motion / editing / design / content creation), with 1+ year using GenAI tools in a professional or production setting
• 1+ year of mobile gaming & mobile gaming marketing experience.

Why Should You Apply?

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities