Essential Duties and Responsibilities:
General Duties and Responsibilities:
Oversee fuel-related operations
Support dealer relationships
Drive new business opportunities
Ensure compliance with Shell brand standards
Administer fuel supply agreements
Identify opportunities to improve fuel gallons, profitability, and long-term growth
Company Fuel Operations
- Provide leadership and oversight for fuel operations across approximately 150 company- operated Shell locations
- Partner closely with the Retail Operations team to ensure consistent execution of fuel- related initiatives and operational standards
- Monitor fuel performance, operational KPIs, and fuel profitability across the network
- Identify opportunities to increase fuel gallons, improve operational efficiencies, and enhance the customer fueling experience
- Support new store openings, fuel system transitions, branding conversions, and operational improvements
- Coordinate cross-functional initiatives impacting fuel operations
Dealer Operations & Relationship Management
- Serve as the primary relationship manager for Crawford Oil's branded dealer network
- Build and maintain strong relationships through regular communication and site visits
- Provide operational support and resolve dealer concerns in a timely manner
- Conduct business reviews with dealers to identify opportunities to increase fuel volume and profitability
- Support onboarding, transitions, and long-term retention of dealer accounts
- Promote dealer satisfaction while ensuring compliance with company programs and contractual obligations
Business Development
- Identify opportunities to expand Crawford Oil's branded dealer network
- Develop relationships with prospective dealers, brokers, and independent fuel retailers
- Present fuel supply proposals and support contract negotiations
- Coordinate branded conversions and dealer onboarding activities
- Partner with executive leadership to evaluate acquisition opportunities and strategic growth initiatives
- Collaborate with Fleet Sales to increase commercial fueling opportunities across company-operated and dealer locations
Fuel Supply Programs & Contract Administration
- Maintain a comprehensive understanding of branded and unbranded fuel supply agreements
- Administer dealer fuel agreements and ensure compliance with contractual obligations
- Coordinate contract renewals, amendments, and dealer communications
- Monitor dealer volume commitments and identify opportunities to improve performance
- Partner with fuel suppliers to maintain continuity of supply during market disruptions or allocation events
- Develop a strong understanding of fuel pricing fundamentals, wholesale supply economics, and transportation impacts
Shell Brand Management
- Ensure all company-operated and dealer-operated Shell locations consistently meet Shell Image Standards
- Conduct site visits and image reviews to verify compliance
- Coordinate corrective action plans with Retail Operations and dealers
- Partner with Shell representatives to maximize dealer participation in Shell marketing, loyalty, and incentive programs
- Communicate Shell marketing initiatives, promotions, and operational updates throughout the network
- Support Shell branding projects, image upgrades, and new branded conversions
Pricing & Fuel Ops Coordination
- Partner with the Pricing Manager by communicating market intelligence, dealer feedback, and competitive activity
- Monitor fuel margins, pricing trends, and market conditions
- Collaborate with Dispatch and transportation providers to ensure reliable fuel deliveries and continuity of supply
- Escalate operational issues impacting fuel availability or dealer service
- Recommend operational improvements that enhance customer service and profitability
Strategic Planning
- Monitor industry trends, competitor activity, and emerging market opportunities
- Recommend strategies to improve fuel performance, operational efficiency, and profitability
- Participate in annual planning, budgeting, and long-term strategic initiatives
- Evaluate opportunities involving alternative fuels, EV charging, and future energy initiatives as appropriate
Success is measured by:
- Growth in fuel gallons and profitability
- Dealer retention and satisfaction
- Successful expansion of the branded dealer network
- Compliance with Shell Image Standards
- Successful execution of Shell marketing and branding initiatives
- Growth of commercial fleet fueling opportunities
- Effective administration of fuel supply agreements
- Strong cross-functional collaboration with Retail Operations and other departments
- Successful integration of acquisitions, branded conversions, and strategic initiatives
- Continuous improvement of operational performance across company-operated and dealer-operated locations
Experience and Education:
Required:
- Previous customer service experience;
- Previous sales experience;
- Accurate/detail oriented;
- Proficient with Microsoft Office Suite, including intermediate excel skills;
- Driver’s License;
- High school diploma or equivalent.
Preferred
- 3 to 5 years of Fuel Sales & Business Development Experience;
- Extensive retail fuel operations experience;
- Extensive petroleum industry experience;
- Comprehensive understanding of branded fuel programs, wholesale fuel supply agreements
- Bachelor’s degree at an accredited college or university.
Other Skills and Abilities
- Strong communication, relationship building and collaboration skills;
- Exceptional customer service skills;
- Exceptional relationship management experience
- Ability to work without supervision;
- Ability to organize, prioritize and multi-task to complete responsibilities.
Essential Physical Requirements:
- Must be able to lift 50 pounds, 4 feet high; and 20 pounds, 5 feet high, without assistance;
- Must be able to sit/stand up for up to a full 8-hour shift, in the performance of the position;
- Must be able to work around various fumes, odors, chemical agents, and solvents;
- Must be able to work with a minimum amount of supervision under stressful conditions;
- Must be able to use a desk top and lap top computer as well as mobile and desk phone to accomplish duties;
- Must be able to work varied hours/days as business dictates.