Freelance Marketing Manager

The Freelance Marketing Manager will take full ownership of marketing programs for B2C and B2B clients, leading strategy, campaigns, content, brand management, and performance analysis. This role emphasizes digital and social marketing, as well as email and content, while partnering directly with clients and external contributors to drive lead generation and measurable results.

Responsibilities

• Develop and execute marketing strategies for B2C and B2B clients.
• Plan and manage integrated marketing campaigns across digital, social, email, and content channels.
• Coordinate content development and delivery with clients and external contributors.
• Manage and strengthen client brand positioning and consistency.
• Conduct market research to identify audiences, trends, and growth opportunities.
• Track and analyze campaign performance, translating insights into improvements.
• Drive lead-generation initiatives aligned with client objectives.
• Engage directly with clients and maintain full ownership of assigned marketing programs.

Preferred Qualifications

• Entry-level experience in marketing management.
• Knowledge of digital marketing, content marketing, and social media marketing.
• Familiarity with marketing analytics, search engine optimization, and marketing automation.
• Understanding of client relationship management and strategic planning.
• Strong communication skills.