| Location | New York, NY |
Position Overview
Job Title: Founding Business Development Representative (BDR)
Location: Hybrid (Preferred Locations Austin, Tx, Burlington, MA, Nashville, TN)
Reports To: General Manager, North America
Department: Sales
Type: Full-time
About the Role
The software intelligence provided by CAST delivers the precise application maps, insights, and deterministic context that the people and agents of the world's largest organizations need to modernize, secure, and transform at scale. Our customers include hundreds of Fortune 500 enterprises, clustered in banking and financial services, alongside key government agencies that rely on CAST to identify, prioritize, and accelerate work across their application estates. By feeding full application structure and dependencies from CAST into their AI agents, these organizations execute priorities they have told us would not be possible without CAST.
CAST is executing a Durable Growth strategy: protecting a loyal renewal base while opening two new engines, Expand inside existing accounts and New Logo for acquiring new logos, across both Direct and Channel motions. New logo pipeline starts at the top of the funnel, and that engine is what you will build. You will be the first dedicated business development hire, working directly with the CSO, CMO, and account executives to prove what works, write the playbook as you go, and set the standard for every BDR who follows. The right person is a self-starter who is energized at the prospect of building from the ground floor.
The campaigns you will run
Your prospecting will center on the four AI + CAST use cases we crystallized and launched. You do not need to be a technical expert on day one, but you will learn the problem statement and then land in the use case that fits the account.
The frame: the CIO cannot act on what they cannot see. Every enterprise is being told to put AI to work across a portfolio of hundreds or thousands of applications, most of them brownfield, poorly documented, and understood by fewer people every year. The CIO is accountable for AI readiness, migration decisions, and risk to the board, but is steering on opinion and tribal knowledge instead of fact, and AI only raises the stakes: pointed at code nobody fully understands, it is confidently almost-right, and it drives up architectural debt faster than it clears code-level issues. The through-line for every conversation is that AI alone is almost-right on brownfield code, and deterministic context is what makes it right, so the question is never whether to use AI, but which problems to take command of first and how to do it with facts. That is what the four use cases below answer.
Buyers for the frame: CIOs, application and product owners, and heads of architecture and digital transformation.
Hook: "You cannot put AI or the board's questions to rest on applications you cannot see. Let us take command of the portfolio with facts."
Buyers: Application and product owners, heads of development, delivery, and engineering, and enterprise architects.
Hook: "Give every team, and every AI agent, an always-current map of how your applications actually work."
Buyers: CIOs, CTOs, enterprise architects, AI leads, and heads of development.
Hook: "Fix the architectural debt AI is creating, at a cost that used to be prohibitive."
Buyers: CIOs, migration and modernization program leads, cloud, platform, and infrastructure leaders, and enterprise architects.
Hook: "De-risk and accelerate your cloud and modernization with facts, not archaeology."
Core Responsibilities
Pipeline Generation & Outbound Execution
Own the Top of the Funnel: Generate qualified new logo pipeline through outbound prospecting across email, phone, LinkedIn, and creative multi-touch sequences mapped to sales campaigns.
Target and Prioritize Accounts: Identify the right enterprises, map the buying committee, enterprise architects, modernization and application owners, and buying committees and choose the play and angle that will resonate.
Run Sharp First Conversations: Translate a complex, technical platform into clear business value, and earn the meeting.
Anchor on the Sales campaigns: Center outreach on Application Management, Technical Debt & Risk Reduction, and Complex application migration and modernization, with a priority focus on Banking, Financial Services, Insurance segments
Cross-Functional & Channel Partnership
Partner with Account Executives: Build outreach plans, hand off well-qualified opportunities, and learn the full enterprise sales motion from the front row.
Support the Channel Motion: Surface and warm co-sell opportunities with system integrator and hyperscaler partners, including IBM, Accenture, BCG, AWS, Azure, and Google Cloud.
Align with Marketing: Test messaging and sequencing in lockstep with campaigns and demand generation, and feed the field's signal back into targeting.
Function Building & Operating Discipline
Build the Playbook: Test messaging, sequences, and segments, document what works, and shape the tooling and cadences that future BDRs will inherit.
Live in the Data: Track activity, conversion, and pipeline in the CRM, and use the numbers to sharpen your approach.
Set the Standard: Establish the bar for craft, consistency, and professionalism as the first dedicated pipeline hire.
What We Are Looking For
Must-Haves
Nice-to-Haves
Key Success Metrics
What We Offer