Ford Racing On-Road Product Marketing Manager

In this position...

The On-Road Product Marketing Manager will play a pivotal role in shaping the future of one of Ford's most iconic nameplates for the Ford Racing specific variants. This role sits at the intersection of product strategy and brand storytelling driving input into cycle planning, product concepting, pricing and volume decisions, and go-to-market positioning, while leading the marketing campaigns that bring the Ford Racing Mustang story and other on-road products to life. You'll work closely with the Ford Blue Product Marketing Team, Mustang Brand Manager, Ford Blue Communications, and cross-functional product teams to ensure Mustang's marketing strategy stays as bold and competitive as the car itself.

Racing is where our story began. In 1901, Henry Ford climbed into a car he built himself-"Sweepstakes"-and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory. That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground - that's where we prove ourselves. The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry. Our mantra: Race to win, engineer to lead. If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

What you'll do...

• Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs
• Support pricing and volume strategy, competitive set analysis, and target customer selection to inform product and market positioning
• Contribute to the market equation, nomenclature, and branding decisions that define how Mustang shows up in the marketplace
• Lead the development and execution of marketing campaigns that elevate the Mustang brand across all channels
• Partner closely with Communications and the Mustang Brand Manager to ensure consistent, compelling storytelling from product concept through launch, and ensuring the Ford Racing narrative is clearly expressed

What you'll do...

• Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs
• Support pricing and volume strategy, competitive set analysis, and target customer selection to inform product and market positioning
• Contribute to the market equation, nomenclature, and branding decisions that define how Mustang shows up in the marketplace
• Lead the development and execution of marketing campaigns that elevate the Mustang brand across all channels
• Partner closely with Communications and the Mustang Brand Manager to ensure consistent, compelling storytelling from product concept through launch, and ensuring the Ford Racing narrative is clearly expressed