Ford Racing Customer Data And Analytics Manager

Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself-"Sweepstakes"-and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground-that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position...

• This role establishes a foundational data architecture for sourcing, connecting, and maintaining Ford Racing customer knowledge - creating a single source of truth, and synthesizing it into a point of view the business can act on

Ford Racing Customer Data and Analytics Manager

What you'll do...

• Source, connect and maintain a single source of truth for customer data across all touchpoints (vehicle sales, parts, services, merchandise, experiences, and events)
• Partner cross-functionally (GDIA, FCSD, Connected Vehicle, Quality, Marketing, Sales, etc) to efficiently operate within enterprise platforms and governance
• Identify, evaluate and manage third-party data partnerships that extend Ford Racing customer knowledge beyond internal sources (Wealth-X, WealthEngine and equivalents)
• Frame customer-related questions from internal teams, screen them against internal and external data for existing answers, and build new integrated data solutions where applicable
• Synthesize findings as narrated conclusions with clear implications supported in data, not raw outputs
• Stand up and maintain a Ford Racing customer knowledge repository to catalogue existing and future studies and findings
• Own privacy consent compliance for all Ford Racing customer data, including third-party sources

What you'll do...

• Source, connect and maintain a single source of truth for customer data across all touchpoints (vehicle sales, parts, services, merchandise, experiences, and events)
• Partner cross-functionally (GDIA, FCSD, Connected Vehicle, Quality, Marketing, Sales, etc) to efficiently operate within enterprise platforms and governance
• Identify, evaluate and manage third-party data partnerships that extend Ford Racing customer knowledge beyond internal sources (Wealth-X, WealthEngine and equivalents)
• Frame customer-related questions from internal teams, screen them against internal and external data for existing answers, and build new integrated data solutions where applicable
• Synthesize findings as narrated conclusions with clear implications supported in data, not raw outputs
• Stand up and maintain a Ford Racing customer knowledge repository to catalogue existing and future studies and findings
• Own privacy consent compliance for all Ford Racing customer data, including third-party sources