Job Description: Foodservice Sales Manager
Role Overview
Own and grow foodservice revenue across institutional, hospitality, and multi-unit dining accounts. Responsible for prospecting, closing, and expanding relationships with distributors, operators, and contract feeders.
Key Responsibilities
- Build and manage a pipeline of foodservice operators, distributors, and contract feeders
- Close new accounts and drive repeat purchase orders
- Lead sales conversations from initial outreach through menu placement and rollout
- Coordinate product demos, tastings, and pilots with culinary and ops teams
- Negotiate pricing, volumes, and commercial terms within approved guidelines
- Forecast revenue accurately and report pipeline status
- Maintain relationships with distributor reps and regional sales partners
- Support menu optimization, LTOs, and account expansions
- Represent the brand at industry events, tastings, and trade shows
Target Accounts
- Contract foodservice (e.g., education, healthcare, corporate dining)
- Hotels, resorts, and hospitality groups
- Multi-unit restaurants and chains
- Regional and national foodservice distributors
Qualifications
- 5+ years foodservice sales experience
- Proven track record closing B2B food or CPG deals
- Strong understanding of distributor-driven sales models
- Comfortable selling into chefs, procurement, and operations
- Experience with menu placement and volume-based selling
- CRM proficiency (HubSpot, Salesforce, or similar)
- Willingness to travel as needed
Preferred Experience
- Protein or value-added food products
- Institutional or contract foodservice selling
- Broker and distributor management
- Startup or fast paced high-growth environment
Compensation
- Base salary + commission
- Performance-based incentives
- Equity depending on performance