Position: Fitness Sales Manager
Lead. Motivate. Grow Our Training Team.
Overview
We're building a team of leaders who live and breathe fitness - professionals who take ownership of performance, sales, and team development. The Fitness Sales Manager is not just a title - it's a mission. You'll lead a team of elite personal trainers, drive the growth of our training department, and embody the Gold's Gym standard of excellence.
If you're ready to lead from the front, develop top-performing trainers, and build a thriving fitness business - keep reading.
Why Gold's
You'll have access to:
• A powerful, recognized global brand
• A large, diverse membership base
• Proven mentorship and career growth opportunities
• A professional culture that rewards results and leadership Gold's Gym isn't a hobby gym - and this definitely isn't a hobby role.
This Role Is About Leadership + Results
This is a performance-based leadership position inside one of the most respected names in fitness. Success here is built on measurable outcomes - sales growth, staff development, and client satisfaction.
Your success will depend on:
• Your ability to lead, coach, and develop personal trainers
• Your skill in driving personal training sales with integrity and enthusiasm
• Your consistency in creating systems that sustain growth
• Your willingness to be on the floor, coaching and connecting with members daily
If you thrive on accountability, growth, and measurable results - this is where you belong.
Core Responsibilities
• Lead, mentor, and manage the Personal Training team
• Drive all aspects of personal training sales, revenue, and member conversion
• Conduct fitness assessments, onboarding sessions, and sales presentations
• Hire, onboard, and develop high-performing trainers
• Manage schedules, session bookings, and department operations
• Track team performance metrics - sales, session volume, retention, and engagement
• Foster an elite culture of professionalism, accountability, and continuous education
• Collaborate with leadership to plan and execute major club events and initiatives
• Maintain a strong presence on the gym floor to build member relationships and visibility
What Sets Our Best Managers Apart
Our top-performing Fitness Sales Managers:
• Build, coach, and develop teams that perform
• Lead by example - both on the floor and in business meetings
• Are confident, professional, and sales-driven
• Thrive in target-driven environments
• Communicate clearly and follow up consistently
• Continue their own professional and fitness education relentlessly
• Care deeply about member results, team culture, and business growth
This Role Is Not for You If
• You avoid accountability and feedback
• You're uncomfortable with goal-driven sales
• You struggle with time management or consistency
• You avoid being on the gym floor
• You're seeking a "desk job" rather than a leadership position
Requirements
• Nationally recognized Personal Training Certification (NASM, ACSM, ACE, ISSA, NSCA, NPTI, etc.) preferred
• CPR/AED Certification (current)
• Minimum 2 years of personal training experience
• Minimum 1 year of supervisory or management experience in fitness or sales
• Proven record of meeting or exceeding sales goals
• Strong understanding of fitness programming, member engagement, and business operations
• Professional appearance, leadership presence, and effective communication skills
• Ability to demonstrate exercises and be physically active on the gym floor
Compensation & Benefits
• Free Education and Credits towards CECs
• Discounts on Certifications
• Commission & Bonus Structure
• Free Gold's Gym Membership to our locations
• 20% Employee Discount on clothing and products
• Medical Benefits
• 401k
• 7 Paid Holidays + Vacation Pay
• Growth Opportunities Across Our Expanding Gold's Gym Network
**Relocation assistance not provided**
Gold's Gym is redefining strength - in our members, our team, and our leaders. If you have the drive, discipline, and leadership to develop high-performing teams and deliver measurable results, we want you to lead our fitness department.