The Fitness Coach plays a critical role in delivering exceptional training experiences, building strong member relationships, and confidently guiding members into the right fitness solutions for their goals. This is a performance-driven role that combines coaching, accountability, and sales. Success in this position requires the ability to create trust, establish value, and help members commit to the programs that will produce real results. We are looking for high energy, relationship driven coaches who are passionate about helping people succeed, thrive in accountability, and are confident selling training and coaching services at a high level.
Conduct fitness consultations, assessments, and onboarding sessions for new and existing members
Identify member goals, pain points, and obstacles to create customized training solutions
Confidently present and recommend personal training and coaching programs based on member needs
Build value around accountability, coaching, and long-term results not just workouts
Lead one-on-one personal training sessions and small group training sessions
Deliver high energy coaching sessions that create both results and long term retention
Track member progress, adjust programming, and maintain consistent accountability
Support lead generation, referrals, follow-up, and member retention efforts
Maintain a clean, safe, and professional training environment
Collaborate with club leadership to drive club growth and deliver an elite member experience
Current CPR/AED certification required (or ability to obtain within 30 days)
Nationally recognized personal training certification preferred (NASM, ACE, ISSA, NSCA, ACSM)
1+ years of training, coaching, sales, or fitness industry experience preferred
Strong communication, confidence, and relationship-building skills
Comfortable discussing pricing, overcoming objections, and helping members commit to solutions
High level of professionalism, energy, and personal accountability
Ability to lead by example and represent the Anytime Fitness culture and brand
Competitive hourly pay + personal training commissions + performance bonuses
Complimentary Anytime Fitness membership
Ongoing education, mentorship, and career advancement opportunities
Supportive, high performance team culture focused on growth and development
Clear opportunity for advancement into leadership roles
Coaches who understand that results require both accountability and commitment
People who are confident creating value and asking for the sale
Self-starters who take ownership instead of waiting for direction
High performers who enjoy goals, standards, and accountability
Leaders who care deeply about changing lives not just counting reps