| Location | Auburn Hills, MI |
The US Sales Incentives Insights Lead is responsible for monitoring incentive performance and evaluating incentive program expense and effectiveness, developing business cases, and influencing go-to-market strategy.
Key Responsibilities
Monitor and evaluate sales incentives program (i.e. rebates, financing offers, lease offers, loyalty, conquest) within US Retail market
Collect and analyze data from multiple sources including transaction data, pricing reports, and competitor campaigns to identify emerging trends and opportunities
Evaluate payments, spending, transaction price and market positioning relative to competition
Evaluate incentive program cost structure for enhancements and evolution to maximize profitability and sales volume
Prepare detailed market analysis reports and presentations for internal stakeholders, highlighting the effectiveness of incentive strategies and recommending improvements
Collaborate with sales, marketing, and finance teams to optimize incentive programs based on market intelligence and consumer response
Basic Qualifications:
Bachelor's degree in Business, Marketing, Economics, or a related field
Minimum of 5 years of experience in market analysis, preferably within the automotive sector
Strong analytical skills and proficiency in data analysis tools such as Excel (Smartview & Power BI preferred)
Excellent written and verbal communication skills with the ability to present complex findings clearly
Preferred Qualifications:
Master's degree
Knowledge of US automotive market trends and incentive strategies is highly desirable.