About US:Tryfacta is a leading, nationally renowned Workforce Management Solution provider for private &public sector firms across the US. We specialize in Healthcare, IT, Business Support, and Professional & Craft/Light Industrial ecosystems. Founded in March 1996, we have a presence in all 50 States. Tryfacta has Ranked number 1 as one of the fastest-growing companies by Inc. Magazine (Inc. 5000)!Tryfacta is certified by the Joint Commission for Healthcare Staffing Services & has numerous ISO Certifications that capture our commitment to continuous improvement.
Job Summary:
Tryfacta is seeking a
Field Sales Executive for our client in
San Ramon, CA, 94583. This is a
temporary contract assignment. If you meet the qualifications listed below and are interested, please Apply Now!
Job Diva ID: 26-05825
Position Title: Field Sales Executive
Location: San Ramon, CA, 94583
Duration: Long-term
The Field Sales Executive is a critical role within the
health and wellness industry. Based in Contra Costa County, Northern California, this full-time role focuses on establishing and driving outside field sales initiatives to maximize store-level orders and upselling opportunities across Direct Store Delivery (DSD) accounts.
Responsibilities for this position include, but are not limited to:
Core Responsibilities
Building and Developing Sales Initiatives
- Responsible for the planning, development, and implementation of effective company sales and marketing programs for the assigned Northern California Sales Area.
- Leads Outside Field Sales activities within the assigned area, establishing and tracking clear goals and objectives for the territory.
- Ensures accounts are serviced and merchandised in accordance with company standards.
- Manages onboarding, training, and development steps to optimize field execution as territory operations expand.
- Maintains regular alignment with external stakeholders with a cadence of solid communication, focusing on prioritization and delivery against key initiatives.
- Conducts regular territory reviews in the field, providing support, identifying development opportunities, or taking corrective actions as needed.
- Coordinates and executes routine performance reviews and quarterly check-ins to support development plans and strategic goals.
- Participates in annual calibration sessions with peers and leadership to ensure consistency in performance metrics and support future pipeline planning while level-setting expectations for the role.
- Supports the execution of local engagement plans.
Continuous Development (Programs & Territories)
- Elevates sales capabilities, ensuring field activities are equipped with the proper toolkit to execute key priorities and initiatives for innovation and brand speed-to-market execution.
- Works with peers to establish simplified selling tools and best practices to drive efficiencies and focus.
- Collaborates with internal and external stakeholders (Brand, Vendor, Sales Strategy) to streamline processes and optimize retail routes.
Goals/KPI Tracking and Communication
- Communicates sales targets for territory accounts and measures performance to drive accountability.
- Develops broker and vendor relationships to optimize store-level service to customers and execution against key programs or speed-to-market initiatives.
- Leads and collaborates with broader cross-functional teams to manage communication, priorities, and support required to drive consistency and simplification, focusing on delivering against goals.
- Conducts quarterly business reviews across key independent customers to establish mutual benefits or identify new opportunities for growth.
- Consults with Sales Leadership to ensure timely analytics, reporting, and tools are in place to measure performance against key metrics (Quarterly Priorities, New Item Tracking, Pre-Books, Trade Shows, Territory Management).
- Conducts formal reviews leveraging dashboards to understand sales drivers or mitigate risk against strategic priorities.
- Keeps senior management informed of field activities and progress toward established objectives.
To be considered for this position, you should have: [ Skills, Education, or Experience]
Education/Certifications
- Post-Secondary Education or equivalent experience in Sales, Marketing, or Business Administration.
Experience
- Minimum 5+ years of industry-related experience within the consumer-packaged goods (Client) or grocery sectors.
- Proven track record leading Outside Field Sales initiatives and managing structured business execution processes.
- Direct customer experience in either a field sales or key account sales capacity.
- Working knowledge of retail merchandising principles and the product assortment decision-making process at the store level.
- Seasoned sales professional, ideally with experience in the food and wellness industry.
- Proven experience opening and developing new retail accounts.
- Strong existing knowledge of retail sales channels and buyer relationships
- Prior experience working with startups or emerging brands is strongly preferred, particularly someone comfortable building business from the ground up.
Knowledge, Skills, and Abilities
- Deep familiarity with the health and wellness industry, specifically regarding natural, organic, or specialty lifestyle products.
- Strong understanding of sales and merchandising standards, localized pricing policies, and the competitive retail landscape in Northern California.
- Excellent communication skills, with a strong preference for candidates experienced in navigating diverse regional customer demographics in Contra Costa County.
- Exceptional interpersonal skills with a proven ability to build strong, collaborative relationships with independent retail owners and corporate chain store managers.
- Good organizational and problem-solving skills to manage multiple store accounts and field routes efficiently.
- Proven track record of meeting and exceeding customer expectations to build long-term retail partnerships.
- Demonstrated ability to drive new business, expand shelf presence, and close competitive sales.
Work Environment
Hybrid Schedule
- Field & Office Split: This position follows a hybrid schedule heavily integrated with on-site work in the field across Contra Costa County and Northern California.
- Flexibility: The exact split between field-based customer execution, remote administrative tracking, and office-based alignment is determined by leadership.
- Workspace Choice: Hybrid associates maintain the flexibility to utilize the local regional office on a more frequent basis than the minimum requirement if desired.
Tryfacta is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.