Job Summary: As a Field Marketing Manager you will be part of a high-growth tech startup with a collaborative culture. You will report to the Director of Americas Field Marketing. You will work with your key sales and marketing stakeholders to execute the marketing plan for a given industry.
Roles & Responsibilities:
- Responsible for the execution of the Field Marketing strategy based on the allocated budget and BU level targets.
- Execute a mix of workshops, executive events, industry targeted events and 3rd party events that will help you meet and exceed targets for your region
- Exceed registration and attendance targets for virtual/live field events.
- Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
- On budget execution of programs with timely and accurate reconciliation with Finance stakeholders.
- Consistent best practice sharing and optimized conversion rates of all programs.
Minimum Qualifications:
- 5+ years' experience managing events, including at least 1-3 years running field marketing events.
- Experience running other field programs beyond physical events.
- Experience working with a direct sales team, sales development teams (XDRs) and other cross functional partners.
- Experience holding event budget authority and managing budgets across an event series.
- Experience having pipeline building responsibility.
- Experience with Salesforce.com, Asana, and marketing automation platforms (MAPS) (building emails, lists and landing pages).
- Travel for events will be required (when appropriate).
Required Skills: