| Location | Houston, TX (Remote) |
We are looking for a dynamic and driven Field Marketing Specialist to join our team. In this role, you will combine strategic thinking with hands-on execution as an individual contributor, collaborating closely with key internal stakeholders and channel partners to design, execute, and measure integrated marketing and demand generation programs across the United States.
The ideal candidate possesses a deep understanding of the business challenges facing today’s IT decision-makers, a track record of building strong cross-functional relationships across sales and product teams, and experience driving field strategy. Familiarity with key vertical markets (such as SLED – State, Local, and Education) is strongly preferred.
Key Responsibilities
Program Execution & Demand Generation: Collaborate with sales, corporate marketing, solutions marketing, and technical experts to develop and execute multi-channel marketing campaigns and demand generation strategies.
Event Management: Lead day-to-day project management, execution, and follow-up for custom customer events, strategic tradeshows, and executive roundtables.
Stakeholder & Partner Alignment: Build strong relationships with key stakeholders across sales, marketing, and product management to identify and capitalize on growth opportunities.
Customer Engagement & Communications: Drive customer touchpoints by maintaining a regular cadence of communications, including content development, database management, and lead tracking.
Budget Management: Manage Opex budgets efficiently, ensuring accurate tracking, allocation, and reporting.
Experience: 3+ years of technology field marketing or demand generation experience.
Data Proficiency & ROI Measurement: Strong proficiency in Microsoft Excel and data analysis, with a demonstrated ability to leverage metrics to track performance, measure campaign ROI, and optimize future marketing investments.
Sales & Channel Alignment: Proven track record of building successful working relationships with enterprise sales teams and channel partners to co-develop and execute marketing plans.
Autonomy & Agility: Ability to thrive in a fast-paced, matrixed environment with limited supervision, managing shifting priorities and aggressive timelines.
Cross-Functional Collaboration: Exceptional interpersonal and negotiation skills to influence stakeholders across business units, marketing, field, and channel teams.
Strategic & Tactical Execution: Broad expertise across strategic marketing planning, analytical problem-solving, and hands-on tactical campaign execution.
Communication: Excellent verbal, written, and presentation skills with a solution-oriented, creative approach to challenges.
Preferred Qualification: Working knowledge of graphic design is a plus.