Field Marketing Specialist

Field Marketing Specialist

Caliber Car Wash was founded in 2018 in Atlanta, GA. The goal of the founders was to build a "best in class" car wash company with a focus on improving the customer experience. Today, the company operates with 64 locations throughout the southeast US and Texas.The company has a projected growth to 100+ Stores in the next 3 years! Caliber is dedicated to the communities they serve through superior customer service. If you are a solutions-oriented, proactive, service industry leader, seeking an opportunity with a growing organization that cares about its people; we need to talk!

Caliber exists to Improve People's Lives by providing career opportunities and professional growth to our team members and by providing exceptional service worth our customer's loyalty.

Role Summary

The Field Marketing Specialist is an on-site marketing generalist who keeps marketing running at store level and in the field — coordination, organic social, signage and in-store execution, and local store marketing. Reports to the VP, Marketing; executes on the ground while Creative, CRM and paid own their lanes.

This is a highly visible role that requires a hands-on, detail-oriented person who is a self-starter and takes initiative while supporting the organization's growth. The ideal candidate thrives in a dynamic environment, brings strong technical marketing knowledge, and has a passion for supporting field leaders while driving results.

Responsibilities

The essential functions of this role include, but are not limited to the following:

• Drive local store marketing and grassroots activation that lifts store traffic. Fundraisers with schools, teams, and nonprofits; affinity partner recruiting and enrollment; business partnerships, apartments, hotels, and community events; measured through promo codes and store-level lift.
• Own store-level marketing execution across signage, merchandising, and promotions. Coordinate signage from order through install; manage promo swaps, new-store and refresh rollouts, POS screen content, digital menus / readerboards, in-store merchandising, and store audits to ensure campaigns are live and accurate.
• Manage organic social and community content execution. Maintain the content calendar, publish on-brand assets from Creative, capture store-level photo / video content, and support community engagement and comments.
• Coordinate field marketing requests and cross-functional follow-through. Serve as the marketing intake point for district managers, translate field needs into action, and coordinate with Creative, CRM, paid media, Ops, IT, vendors, and webstore partners.

Skills & Qualifications

• Bachelor's degree in marketing or related field preferred (relevant experience may be considered in lieu of degree)
• 1-3 years of progressive field marketing experience
• Experience in a multi-site, high-growth, or PE-backed environment strongly preferred
• Generalist range & organization — owns many small things without dropping details.
• Field partnership — builds trust with district and site managers; translates needs into action and prioritizes well.
• Coordination — keeps Creative, CRM, paid, Ops, IT and vendors moving in step.
• Social publishing & local marketing sense — on-brand posting; knows what drives store traffic and goodwill.
• Signage & merchandising eye; leverages AI tools where appropriate to move faster.
• Proven ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Strong attention to detail, organization, and problem-solving skills
• Effective communicator with the ability to collaborate across all levels of the organization

Tools & Metrics

• Tools & systems: organic social schedulers, DRB Patheon and Sonny's POS screen content, Watchfire/Denys digital menus, Yext / listings (view), branded-materials webstore, promo-code tracking, Canva, project tracker.
• Success metrics: DM request turnaround and prioritization, signage and menu accuracy, posting cadence, promo rollout accuracy, fundraisers and activations run, affinity partner and enrollment growth, code-tracked store-level lift.
• Logistics: Some travel to nearby locations for audits and activations.

Physical Requirements & Working Conditions

The physical demands outlined below are representative of those required to perform the essential functions of this role. Reasonable accommodation may be provided to enable individuals with disabilities to perform these functions.

• Ability to lift, carry, push, or pull objects weighing up to 30 pounds
• Ability to communicate effectively to exchange information with others
• Ability to perform repetitive motions involving hands, wrists, and fingers
• Ability to visually assess accuracy, quality, and completeness of work

Benefits

Health InsuranceVision InsuranceDental Insurance401K with Company MatchVacation Paid Time OffFlex FridaysOn-Demand Pay - Paid Sick LeaveCompany-Paid & Floating HolidaysEmployee Assistance ProgramCompany-paid & Voluntary Life InsurancePet InsuranceShort-Term Disability InsuranceDiscounted tickets and more!

The perfect candidate will meet Caliber standards and exemplifies the Caliber Core Values: Consistent, Accountable, a Leader, has Integrity, strives to Be the Best, Efficient, and Respectful.

Caliber Car Wash provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability or genetics. In addition to federal law requirements, Caliber Car Wash complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Caliber Car Wash Site Support Center is in-office Monday-Thursday and we flex on Fridays.