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Field Marketing Manager

Open Text Corp

  • Manchester, NH
  • 12 days ago

    Highlights

    This role partners closely with regional sales leadership, the account team, solution consultants, partners & alliances and sales development to develop and execute integrated marketing strategies that drive pipeline, accelerate opportunities, expand client relationships, and increase market presence. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

    Numbers & Facts

    LocationManchester, NH
    IndustryComputer Software
    Company Size5,000 to 9,999 employees
    Year Founded1991
    Websitehttp://www.opentext.com/

    Description

    OPENTEXT - THE INFORMATION COMPANY

    OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

    AI-First. Future-Driven. Human-Centered.

    At OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We''re hiring talent that AI can''t replace to help us shape the future of information management. Join us.

    OpenText - The Information Company

    OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

    AI-First. Future-Driven. Human-Centered.

    At OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can''t replace to help us shape the future of information management. Join us

    Your Impact

    We are seeking a highly motivated, strategic, and results-driven Field Marketing Manager to lead regional marketing initiatives for Korea. This role partners closely with regional sales leadership, the account team, solution consultants, partners & alliances and sales development to develop and execute integrated marketing strategies that drive pipeline, accelerate opportunities, expand client relationships, and increase market presence.

    The ideal candidate combines strong field marketing expertise with experience in account-based marketing (ABM), and pipeline generation.

    What The Role Offers

    Regional Marketing Strategy & Business Planning

    • Develop and execute a comprehensive regional marketing plan aligned to sales and marketing priorities, growth program objectives, and target account strategies.
    • Build quarterly marketing plans that support pipeline, revenue, and client expansion goals.
    • Align investments and activities to priority accounts, industry segments, key solutions, and regional business objectives.

    Account-Based Marketing (ABM)

    • Partner with sales to develop and execute account-based marketing programs for strategic target accounts.
    • Align marketing activities to account plans, whitespace opportunities, executive relationships, and buying centres.
    • Drive engagement across target accounts through executive programs, client events, digital campaigns, and thought leadership initiatives.

    Demand Generation & Pipeline Growth

    • Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities.
    • Drive measurable contribution to pipeline creation, influenced pipeline, and opportunity acceleration.
    • Track campaign performance and continuously optimize programs based on business results.

    Events & Experiential Marketing

    • Plan and execute virtual, hybrid, and in-person events including OpenText client events, seminars, roundtables, webinars or 3rd Party events that OpenText sponsors.
    • Manage event strategy, execution, follow-up, and measurement.
    • Maximize event ROI through integrated pre-event, at-event, and post-event engagement plans.

    Data, Insights & Performance Management

    • Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance.
    • Track pipeline contribution, campaign influence, event ROI, and engagement metrics.
    • Deliver actionable recommendations and business insights to stakeholders.

    What You Need To Succeed

    • 5+ years of experience in Field Marketing, Demand Generation, or Regional Marketing within a B2B technology organization.
    • Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact.
    • Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders.
    • Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing.
    • Experience managing client events, executive programs, conferences, and integrated marketing campaigns.
    • Strong project management, communication, and stakeholder management skills.
    • Analytical mindset with experience measuring marketing performance and ROI.
    • Experience with Salesforce, Eloqua, 6sense, or similar marketing technologies preferred.

    What Makes You Successful

    • You are client-obsessed and passionate about creating meaningful experiences.
    • You excel at building trusted relationships with sales leaders and key stakeholders.
    • You thrive in a fast-paced environment and can balance strategy with execution.
    • You use data and insights to make better decisions and optimize results.
    • You are energized by driving measurable business outcomes and exceeding goals.
    • You are naturally curious about technology, AI, market trends, and client challenges.

    WHY JOIN OPENTEXT?

    • Work for a global leader in Information Management, AI, Cybersecurity, and Enterprise Software.
    • Own and influence a high-growth region with visible impact on business results.
    • Partner directly with senior sales leaders and strategic accounts.
    • Gain exposure to multiple industries, solutions, and go-to-market motions.
    • Help shape and execute modern ABM and industry marketing strategies.
    • Collaborate with talented teams across APAC and around the world.
    • Access ongoing career development and growth opportunities.

    OpenText''s efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

    If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText''s vibrant workplace.

    About Company

    Who We Are

    OpenText is the leader in Enterprise Information Management (EIM).
    Our EIM products enable businesses to grow faster, lower operational costs, and reduce information governance and security risks by improving business insight, impact and process speed.

    Our Promise to our Customers

    OpenText strives to...

    • enrich the way people use information
    • foster innovation
    • be trusted in our relationships
    • be committed to excellence in all that we do
    • work with our stakeholders, demonstrating honesty and passion towards common goals

    Working at OpenText

    There are several reasons for our top employer awards. Here are a few:

    We’re a world class company.

    At OpenText, we offer the stability of a blue chip and the spirit of a start-up.

    OpenText launched in 1991 as a small spin-off company from the University of Waterloo in Canada. Twenty-two years later, we’re a truly global company with more than 8200 employees in over 140 offices around the world.

    Working for OpenText means working for a truly global, world-class company with a solid customer base, stable cash flow, and the resources to execute well. We’ve grown to $1.3B annual revenue in 2013. And, most impressive has been our consistent upward growth, steered by an experienced leadership team.

    We have an entrepreneurial culture.

    While we’re big in many ways, we’ve maintained an entrepreneurial culture common to many technology company “start-ups”. We drive hard to achieve excellence. We value innovation, creativity, and collaboration.We welcome new opportunities and learn to pivot. It’s all about being smart, fast, and responsive to our customers.

    Our values direct us.

    Our values ensure we deliver on our mission and vision every day. Our values guide our actions with all of our stakeholders. It’s the OpenText way.

    • Customer: We need to obsess over our customers and ensure they are wildly successful.
    • Trust: Our customers entrust us with their most competitive information, we need to be their most trusted partner
    • Excellence: What we do, we do well. The highest form of excellence is mastery
    • Innovation: What we create, we do purposefully to impact the world.
    • Best Place to Work: We spend far too much time at work for it not to drive personal meaning. We need to leverage the collective genius and have the courage to shape a better future. Nothing is off the table.

    Diversity makes us strong.

    At OpenText, we serve customers of many cultures in many different countries.

    We embrace diversity because we believe the best products, solutions, and customer service results from a workplace in which varied viewpoints are welcomed and encouraged. The wide-ranging backgrounds, experiences, and perspectives of our employees are a powerful competitive advantage and crucial to our continued business success.

    We are committed to hiring and maintaining a diverse workforce. We are also committed to fostering an environment - one in which the best people can do their best work and reach their full potential. This outcome is achieved in a work environment characterized by respect for lifestyle, cultural, and ethnic differences.

    We have you covered.

    We take care of our employees. We offer a generous compensation and benefits plan that is competitive to your position, responsibilities, and region of the world.

    We’re an equal opportunity employer.

    OpenText is an equal opportunity employer that recruits and hires world-class talent regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex, age, veteran status, or sexual orientation.

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