Field Marketing Event and Communication Specialist
Location: San Jose, CA 95002
Duration: 12-month contract
Work Arrangement: Remote (travel and onsite event support required)
Compensation: $30.00–$32.00/hr
Employment Type: W2 (not open to C2C, 1099, or visa sponsorship)
Role Overview
Our client, a leading organization in enterprise technology, is seeking an experienced Field Marketing Event and Communication Specialist to coordinate national events, roadshows, and sales communications. This position combines event planning and execution with ownership of internal marketing resources, SharePoint content management, and sales newsletters. The ideal candidate will bring strong organizational, communication, and project management skills to support marketing initiatives that drive customer engagement, sales pipeline development, and business growth.
Responsibilities
Event Planning and Execution
- Coordinate national conferences, tradeshows, roadshows, and field marketing events.
- Manage event logistics, registration, vendors, shipping, booth materials, staffing, and onsite support.
- Collaborate with marketing and sales teams to establish event objectives, promotional strategies, and follow-up activities.
- Develop event invitations, communications, briefing materials, and sales resources.
- Track event budgets, expenses, timelines, deliverables, and deadlines.
- Coordinate lead collection, reporting, and post-event follow-up activities.
- Monitor event attendance, engagement, pipeline contribution, and return on investment.
- Maintain event calendars, planning documents, booth inventory, and reusable marketing materials.
SharePoint and Content Management
- Manage and maintain an internal SharePoint site supporting sales and marketing teams.
- Organize and publish event calendars, campaign materials, presentations, sales tools, and other marketing resources.
- Collaborate with content owners to ensure information remains accurate, relevant, and accessible.
- Improve site navigation, content organization, and user experience.
- Conduct regular content reviews and archive outdated materials.
- Gather user feedback and analyze available site metrics to improve usability.
Sales Communications and Newsletters
- Develop, write, edit, and distribute a biweekly sales newsletter.
- Maintain editorial calendars and coordinate content submissions across departments.
- Create engaging communications covering events, marketing initiatives, campaigns, and business updates.
- Ensure newsletters include clear calls to action, deadlines, and supporting resources.
- Coordinate content reviews, approvals, and distribution schedules.
- Track newsletter engagement metrics and implement improvements.
Qualifications
- Bachelor's degree in Communications, Marketing, Business Administration, or a related field.
- 7+ years of experience in direct marketing, communications, field marketing, or a related discipline.
- Experience coordinating corporate events, conferences, tradeshows, or field marketing programs.
- Strong project management skills, including managing multiple vendors, stakeholders, budgets, and deadlines.
- Demonstrated experience writing, editing, and proofreading professional marketing or sales communications.
- Experience maintaining SharePoint sites or comparable internal content management platforms.
- Proficiency with Microsoft 365, including SharePoint, PowerPoint, Excel, Word, and Teams.
- Strong organizational skills, attention to detail, and ability to manage competing priorities.
- Ability to work independently and collaborate across cross-functional teams.
- Willingness to travel and provide onsite support for events as required.
Preferred Qualifications
- Experience supporting B2B technology, enterprise networking, or IT marketing initiatives.
- Familiarity with event registration platforms, email marketing tools, and CRM systems.
- Experience coordinating lead management and post-event sales follow-up.
- Knowledge of marketing performance reporting, sales pipeline metrics, and event ROI.
- Basic graphic design, newsletter formatting, and SharePoint page design skills.