Highlights
The Field Marketing Coordinator works directly with franchisees to provide marketing support, share resources and best practices, and help turn Liberty Tax marketing strategies into action at the local level. Support local marketing efforts, including social media, community outreach, events, partnerships, promotions, and grassroots marketing.
Numbers & Facts
| Location | Hurst, TX |
| Industry | Accounting and Auditing Services |
| Company Size | 100 to 499 employees |
| Year Founded | 1997 |
| Website | https://www.libertytax.com/ |
Description
Job Title: Field Marketing Coordinator
Department/Business Unit: Marketing
Reports to: Senior Director of Marketing
Status: Full-Time
FLSA Status: Exempt
Job Description
The Field Marketing Coordinator works directly with franchisees to provide marketing support, share resources and best practices, and help turn Liberty Tax marketing strategies into action at the local level. This entry-level role is ideal for someone seeking hands-on experience in franchise, digital, and local marketing.
Key Responsibilities
- Build strong working relationships with franchisees and serve as a day-to-day marketing resource.
- Help franchisees understand and execute Liberty Tax marketing campaigns, programs, and tools.
- Support local marketing efforts, including social media, community outreach, events, partnerships, promotions, and grassroots marketing.
- Assist franchisees in developing actionable local marketing plans.
- Deliver hands-on training sessions (in-person and virtual) on marketing tools, platforms, and campaigns.
- Follow up with franchisees to encourage execution of marketing activities.
- Track participation and marketing performance to identify opportunities for improvement.
- Share franchisee feedback and local-market insights with the corporate teams.
- Support marketing training, communications, webinars, and seasonal initiatives.
- Partner with Marketing, Operations, and other teams to support franchisee success.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 0-2 years of experience; internships and relevant college experience are necessary.
- Strong communication and relationship-building skills.
- Knowledge of digital, social media, and local marketing.
- Organized, proactive, and comfortable managing multiple priorities.
- Comfortable working with business owners and providing follow-up and support.
- Basic knowledge of Microsoft Office and marketing analytics.
- Eager to learn and grow in a fast-paced, team-oriented environment.
Physical Requirements
The position requires 50% travel with 80-90% of that taking place from December-April.
Work Environment
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not exposed to weather conditions.
Liberty Tax is an equal opportunity employer.
About Company
Liberty Tax Service® is the fastest growing international income tax service ever! Why? Liberty's growing brand name awareness in the tax industry is escalating due to an experienced management team and headquarters staff with over 600 combined years of tax, franchise, technical, marketing, and management experience. Many have worked previously for other competing tax franchisors. In addition, the company's proven operating system has the flexibility to adapt to constant changes in the tax industry.
Liberty's founder and CEO, John Hewitt, has a nationally recognized name in the tax and accounting world. He is a veteran of over 42 tax seasons, the founder of two top tax preparation firms, and a former H&R Block regional director. Accounting Today magazine has yearly named him one of the accounting profession's top 100 most influential people ten times.
Our motto at Liberty is: happy, successful franchisees.
We know that in order to achieve that, we must have happy, successful employees. We are passionate about our employees and we're constantly striving to build and maintain an engaging, productive, fun corporate culture with new incentives, fresh ideas and innovative ways to deliver superlative service to our franchisees. Employee satisfaction is evident through Liberty's low turnover rate, and even more so, through the number of employees who refer friends and family to work at Liberty Tax.
We offer our employees a rewarding job experience with benefits such as 401(k) company match, flex plan health benefits and free tax preparation. Principles
• Create raving fans!• Be honest, show respect and have integrity
• Monitor results not activities
• Mistakes are a wise persons' education
• Challenge ourselves, challenge each other, break boundaries
• Give loyalty - Get loyalty
• Communication, Communication, Communication
• Attitude is a matter of choice - you make the right choice.
• Enjoy the journey - do it with pride!
• Contribute to the Team