Field Marketing Coordinator

Job Title: Field Marketing Coordinator

Department/Business Unit: Marketing

Reports to: Senior Director of Marketing

Status: Full-Time

FLSA Status: Exempt

Job Description

The Field Marketing Coordinator works directly with franchisees to provide marketing support, share resources and best practices, and help turn Liberty Tax marketing strategies into action at the local level. This entry-level role is ideal for someone seeking hands-on experience in franchise, digital, and local marketing.

Key Responsibilities

• Build strong working relationships with franchisees and serve as a day-to-day marketing resource.
• Help franchisees understand and execute Liberty Tax marketing campaigns, programs, and tools.
• Support local marketing efforts, including social media, community outreach, events, partnerships, promotions, and grassroots marketing.
• Assist franchisees in developing actionable local marketing plans.
• Deliver hands-on training sessions (in-person and virtual) on marketing tools, platforms, and campaigns.
• Follow up with franchisees to encourage execution of marketing activities.
• Track participation and marketing performance to identify opportunities for improvement.
• Share franchisee feedback and local-market insights with the corporate teams.
• Support marketing training, communications, webinars, and seasonal initiatives.
• Partner with Marketing, Operations, and other teams to support franchisee success.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 0-2 years of experience; internships and relevant college experience are necessary.
• Strong communication and relationship-building skills.
• Knowledge of digital, social media, and local marketing.
• Organized, proactive, and comfortable managing multiple priorities.
• Comfortable working with business owners and providing follow-up and support.
• Basic knowledge of Microsoft Office and marketing analytics.
• Eager to learn and grow in a fast-paced, team-oriented environment.

Physical Requirements

The position requires 50% travel with 80-90% of that taking place from December-April.

Work Environment

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not exposed to weather conditions.

Liberty Tax is an equal opportunity employer.