Job description:
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Job Overview
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LiveLab is looking for confident, stylish, and sales-driven female TikTok Livestream Hosts to represent a variety of consumer brands across categories including fashion, apparel, handbags, accessories, hair tools, beauty devices, and lifestyle products.
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This role is ideal for someone who enjoys fashion and beauty, feels comfortable speaking on camera, and knows how to make products feel exciting, relatable, and easy to purchase.
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You do not need to be an expert in every category. However, you should have a strong sense of presentation, be comfortable demonstrating products live, and be able to quickly understand product features, customer needs, and key selling points.
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Strong candidates may come from backgrounds in fashion retail, beauty, sales, styling, content creation, modeling, livestreaming, customer service, or other customer-facing roles.
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Product Categories
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Depending on brand fit and business needs, you may be assigned to projects involving:
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- Women’s fashion and apparel
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- Dresses, tops, bottoms, outerwear, and basics
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- Shapewear and lifestyle apparel
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- Handbags, totes, crossbody bags, and travel bags
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- Fashion accessories
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- Hair dryers
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- Curling irons and wands
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- Hair straighteners
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- Hot air brushes
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- Hair styling devices
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- Beauty and personal care tools
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- Other fashion, beauty, and lifestyle products
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Hosts may work across multiple brands and categories depending on performance, availability, product fit, and project demand.
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Key ResponsibilitiesLivestream Hosting
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- Host TikTok Shop and other e-commerce livestreams in an engaging, polished, and sales-focused manner
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- Present products confidently while maintaining strong on-camera energy and presence
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- Engage viewers through conversation, storytelling, styling suggestions, product demonstrations, and real-time interaction
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- Answer customer questions and help viewers understand product fit, function, benefits, and use cases
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- Communicate promotions, discounts, bundles, and limited-time offers clearly
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- Maintain a professional and positive attitude throughout livestream sessions
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Fashion & Apparel Presentation
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- Try on or demonstrate clothing and accessories when appropriate
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- Explain fit, sizing, fabric, stretch, comfort, quality, and styling options
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- Show viewers how products look from different angles
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- Provide outfit inspiration and styling recommendations
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- Help customers understand which products may work best for different occasions, preferences, or body types
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- Highlight product details that may not be obvious from online photos alone
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- Create a natural and aspirational shopping experience rather than simply reading product descriptions
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Handbag & Accessories Presentation
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- Demonstrate bag size, compartments, straps, storage capacity, hardware, materials, and functionality
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- Show realistic use cases, such as work, travel, everyday errands, or special occasions
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- Help viewers visualize what fits inside the bag
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- Explain differences between styles, sizes, colors, and designs
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- Highlight both fashion value and practical functionality
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Hair Tools & Beauty Device Demonstration
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- Demonstrate hair styling tools safely and confidently
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- Explain heat settings, attachments, technology, functions, and styling benefits
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- Show before-and-after results when appropriate
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- Walk viewers through how to use the product step by step
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- Explain which tools or settings may be suited for different hair types and styling goals
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- Translate technical product features into simple, customer-friendly benefits
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- Follow all brand and product safety instructions during demonstrations
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Sales & Conversion
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- Understand customer needs and position products around practical benefits and lifestyle use cases
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- Use persuasive but natural sales language
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- Create urgency around promotions without sounding overly scripted
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- Handle common customer objections regarding sizing, quality, price, styling, functionality, or product use
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- Encourage viewers to take action and complete purchases
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- Adjust selling strategies based on livestream traffic, viewer questions, and performance
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- Work toward project-specific GMV, engagement, conversion, and sales targets
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Collaboration & Performance Improvement
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- Work closely with Project Managers, Moderators, and the Operations team
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- Follow real-time livestream instructions and brand requirements
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- Participate in project-specific training and product knowledge sessions
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- Receive and apply feedback on presentation, selling skills, product knowledge, and audience engagement
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- Participate in livestream reviews and performance discussions
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- Test new selling points, demonstrations, scripts, and engagement strategies
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What We Are Looking For
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We are looking for someone who is:
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- Confident and comfortable speaking on camera
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- Energetic, expressive, and engaging
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- Fashion-conscious with a strong sense of presentation
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- Comfortable trying on or demonstrating products live
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- Able to explain products naturally rather than sounding scripted
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- Strong at storytelling and creating excitement around products
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- Comfortable recommending products and asking viewers to purchase
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- Quick-thinking and able to respond naturally to live questions
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- Coachable and able to adjust based on feedback
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- Reliable, punctual, and professional
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- Comfortable working in a fast-paced livestream commerce environment
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- Able to work on-site in Culver City
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Preferred Background
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Previous livestream experience is preferred but not required.
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Candidates with experience in any of the following areas are strongly encouraged to apply:
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- Fashion retail
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- Beauty retail
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- Hair styling or beauty services
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- Clothing sales
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- Handbag or accessories sales
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- Department store or boutique sales
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- Personal styling
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- Modeling
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- Brand ambassador work
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- Content creation
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- Influencer or social media work
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- Customer service
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- Sales
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- TikTok Shop
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- Amazon Live
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- QVC-style hosting
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- Livestream commerce
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On-Camera & Product Demonstration Requirements
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Depending on the assigned project, hosts may be expected to:
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- Stand for extended periods during livestreams
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- Try on or model apparel and accessories
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- Demonstrate handbags and product functionality
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- Use hair styling tools during live demonstrations
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- Repeatedly present and demonstrate products throughout a livestream session
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- Follow all product-specific and brand-specific safety requirements
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Reasonable accommodations may be available where appropriate.
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Training
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All selected hosts will receive paid training before independently hosting assigned projects.
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Training may include:
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- Livestream sales fundamentals
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- TikTok Shop and e-commerce platform knowledge
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- Product-specific training
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- Fashion and styling presentation
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- Hair tool demonstration
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- Camera presence coaching
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- Sales scripting and objection handling
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- Practice livestreams
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- Performance feedback and evaluation
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Training length may vary depending on the complexity of the product and the host’s previous experience.
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Compensation
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- $20–$40/hour, depending on experience, performance, and project assignment
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- Additional performance-based commission
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- Paid training
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- Opportunities to work across multiple brands and categories
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- Opportunities for additional hours based on performance, availability, and project demand
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Schedule
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This is a flexible part-time, on-site position.
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Hosts may work approximately 15–30 hours per week, depending on:
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- Project availability
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- Brand requirements
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- Host performance
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- Individual availability
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- Seasonal sales demand
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Evening and weekend availability is highly preferred.
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Why Join LiveLab
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This role provides hands-on experience in:
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- Livestream commerce
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- Fashion and beauty sales
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- On-camera product presentation
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- Styling and product storytelling
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- Audience engagement
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- Social commerce strategy
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- Performance-based selling
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High-performing hosts may have opportunities to work with additional brands, more advanced projects, and higher-performing livestream campaigns.
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Previous livestream experience is not required if you have strong sales ability, fashion or beauty knowledge, customer-facing experience, or natural on-camera presence.
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Job Types: Full-time, Part-time
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Benefits:
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Ability to Commute:
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- Culver City, CA 90232 (Preferred)
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Work Location: In person